SurePure Enters Exclusive Partnership with Turkish Distributor Karbon Strateji Danismanlik Dis Ticaret Limited STI

NEW YORK, April 30, 2013 /PRNewswire/ -- SurePure, Inc. (OTCBB: SURP) a global leader in liquid photopurification, is pleased to announce Karbon Strateji Danismanlik Dis Ticaret Limited STI ("Karbon Strateji") as their exclusive distributor in Turkey. This relationship has yielded early breakthroughs, with commercial trials already planned for the replacement of pasteurization of sugar syrup for one of the world's largest carbonated soft drink companies, the replacement of pasteurization for a major dairy, the replacement of pasteurization for a liquid egg application and the shelf-life enhancement of a well-known fruit juice range.

Karbon Strateji is dedicated to bringing products into Turkey and the surrounding area. They carefully select technologies that are appropriate to Turkey and that are both cost effective and reduce environmental impacts.

Steve Miller, Vice President of Sales and Marketing for SurePure stated, "This distribution agreement is another step towards our expansion into additional markets as we continue to execute on our growth strategy. The partnership with Karbon Strateji has led to plans for commercial trials within Turkey as well as with companies outside Turkey's borders, thus allowing for more rapid expansion of our commercial footprint into Asia."

About SurePure

SurePure is a global leader in liquid photopurification, the green alternative to pasteurization and chemicals. Using its patented 'Turbulator' technology, SurePure systems use UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk. Although designed to deliver food-grade solutions, it can also be harnessed to improve processing liquids such as water, brines and sugar syrup solutions, even animal blood plasma. SurePure's technology offers greater microbiological efficacy than conventional UV systems and is effective for both clear and turbid liquids, a world first.  SurePure offers a greener alternative to comparable heat or chemical-based processes and significant process and energy savings. It also provides opportunities for the development of innovative and differentiated products with desired consumer benefits, guaranteed food safety and sound commercial benefits. Go to www.surepure.net for more information.

SOURCE SurePure, Inc.