"Surprise, We're Going to Great Wolf Lodge!" New Contest Turns Children's Reactions Into a Splashy Competition

MADISON, Wis., Feb. 27, 2012 /PRNewswire/ --Search "Great Wolf Surprise" online and you'll find video after video of children in the back seat beaming, and sometimes screaming, as they find out the family minivan is pulling up to Great Wolf Lodge resort. That first reaction is just one in many more unforgettable moments that will happen in the days ahead.

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Taking a cue from its social media-savvy guests  Great Wolf Resorts, Inc.® (NASDAQ: WOLF), North America's largest family of indoor waterpark resorts, today announced the launch of the Spring Surprises Video contest, encouraging guests and potential visitors to capture their children's responses when told they are about to take a surprise Great Wolf Lodge vacation. From February 27 until March 12, families can upload videos of these priceless reactions to the video contest app on  facebook.com/GreatWolfWaterpark for a chance to win a stay at the Great Wolf Lodge resort of their choice. A panel of judges from Great Wolf will select five finalists on March 14 and the public will then vote for their favorite entry. Great Wolf Lodge will announce the winning video on Monday, March 26.

"We see how excited our guests are during their Great Wolf Lodge stay, and discovered that they are almost as excited when they learn they are going to one of our resorts.  We love seeing the expressions of pure surprise and delight in the videos posted online and thought this would be the perfect opportunity to engage our guests and truly surprise a Great Wolf fan family," said Nikki Donofrio, senior vice president of strategic brand marketing, Great Wolf Lodge, "This contest encourages families to share their Great Wolf vacation announcement moments with us."

Select videos submitted to the Spring Surprises Video contest may also be featured on Great Wolf Lodge's first-ever blog, "Behind The Howl", launching in early March. Fans of Great Wolf can visit blog.greatwolf.com to read exclusive news, "behind the scenes" stories and learn more about what it takes to create the Great Wolf experience. The blog is just another example of the two-way, transparent communication Great Wolf has with its guests, coming on the heels of its fully interactive website GreatWolf.com, which debuted six months ago. Posts from the Great Wolf "pack", along with guest posts, unique video and photo content, and "insider information" entries will keep the blog engaging and informative for readers.  

To enter the Spring Surprises video contest, and for a complete list of rules, anyone may log on to the video contest app at facebook.com/GreatWolfWaterpark. To learn more about Great Wolf Lodge, visit greatwolf.com.  

About Great Wolf Resorts, Inc.
Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America's largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns, licenses  and/or operates its family resorts under the Great Wolf Lodge® brand. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Concord, N.C.

The company's resorts are family-oriented destination facilities that generally feature 300 to 600 rooms and a large indoor entertainment area measuring 40,000 to 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children's activities and other amenities. The company's consolidated subsidiary, Creative Kingdoms, LLC, is a developer and operator of technology-based, interactive quest adventure experiences such as MagiQuest®.

Additional information may be found on the company's website at greatwolf.com/media.

MEDIA CONTACT:
Susan Storey, Great Wolf Lodge
608.662.4722 |sstorey@greatwolf.com

Angie Amberg, Fleishman-Hillard, Inc.
314.982.8646 | angie.amberg@fleishman.com

SOURCE Great Wolf Lodge