Surprising Winner for Best in Show: An Online Weight Loss Solution

LOS ANGELES, March 14, 2012 /PRNewswire/ -- FitOrbit, the innovative solution for delivering personal training online, won the prestigious Judge's Award for "Best in Show (Funded)" at Tech Cocktail's South by Southwest (SXSW) event in Austin, TX, this past Saturday. FitOrbit captured the judge's attention with its democratization of the personal training industry by making the same trainers who charge $80 per session at health clubs accessible online for as little as $10 a week. FitOrbit is for the 74 percent of American adults who want, but can't afford, a personal trainer to help them get in shape or lose weight. The esteemed panel of judges at Tech Cocktail included investors, entrepreneurs, writers and tech luminaries (view the full list here).

(Photo:  http://photos.prnewswire.com/prnh/20120314/NY69898 )

FitOrbit, which has served over 11,000 users online, is neither free, nor social – yet it addresses the national obesity epidemic by making personal training affordable and effective for millions of everyday Americans.  For less than $2 a day, FitOrbit uses the Internet to connect clients to a real personal trainer – anytime, everywhere - who delivers a personalized workout regimen, a realistic meal plan, plus unlimited guidance, motivation and support.

"FitOrbit solves a real problem for millions of everyday Americans by making the best way to get in shape and lose weight ridiculously affordable and remarkable successful," stated Amir Hosseinpour, FitOrbit's Senior Vice President of Product Strategy.

Past companies that have been showcased at Tech Cocktail and went on to achieve recognition include Foodspotting, Mobile Roadie, Tango, Sphero, Votizen and Storify, among others.

About FitOrbit

FitOrbit was founded in 2009 by one of the fitness industry's reigning icons, Jake Steinfeld, of "Body by Jake" fame. For less than $2 a day, FitOrbit delivers personal trainers and individual fitness and nutrition programs online. FitOrbit members get a full lifestyle package, including a smartly personalized workout plan, a realistic meal plan (with suggested recipes/ingredients/and even local restaurant menu suggestions), plus anytime, everywhere support. Members get to choose a certified trainer whose personality and approach mesh with theirs. And if for some reason the chemistry isn't there, users can switch as often as they want.

FitOrbit: Ridiculously Affordable, Remarkably Successful.  Available at www.fitorbit.com.

About Tech Cocktail

Tech Cocktail is a media company focused on better connecting, educating and amplifying the startup technology community and showcasing the latest tech innovations. They have hosted large and small events (mixers, conferences and such) in Chicago, DC, New York, San Francisco, Boston, Boulder, San Diego, Barcelona and more. The Tech Cocktail team of tech analysts and curators brings a unique angle to the news at www.TechCocktail.com.

SOURCE FitOrbit