BELOIT, Wis., Nov. 1, 2016 /PRNewswire/ -- BFAds.net, the "WikiLeaks" for Black Friday breaking news, announced results of its 2016 Black Friday Shopping Survey (*Survata). All surveyed will shop during Black Friday sales this year and overwhelmingly ranked Black Friday's main event (Thursday/Friday) as having the best deals and savings versus other holiday shopping events. Shoppers also rank Black Friday Ads sites as their #1 resource to research retailers' sales. The most significant survey results report:
- 78% plan to spend the same or more than last year shopping during Black Friday sales
- 61% said low prices are the primary reason they shop for Black Friday deals
- 83% said they will shop on Thanksgiving
- 56% start their Black Shopping on or before Thanksgiving
- 74% will also shop on Small Business Saturday
New this year, the annual survey reports that Donald Trump barely edged out Hillary Clinton as the presidential candidate who would make for the most frugal Black Friday shopper, while Jill Stein was a close third ahead of Gary Johnson. About half surveyed plan to use Credit/Debit cards and cash to pay for purchases while 6% will use mobile pay and 9% will use layaway (27% said layaway programs would not impact what they buy on Black Friday and 9% are not sure what layaway actually is). Other key Black Friday survey results include:
Which Black Friday sales and/or deals are you most excited for?
- 61% said Clothing and accessories (vs. 65% in 2012)
- 47% said Home Goods (vs. 37% in 2012)
- 46% said Laptops and/or Tablets (vs. 45% in 2012)
- 38% said TVs (vs. 36% in 2012)
- 37% said Toys (vs. 43% in 2012)
- 33% said Video games/consoles (vs. 41% in 2012)
What stores do you pan to shop at for Black Friday sales?
- 68% said Amazon (n/a in 2012)
- 64% said Walmart (vs. 74% in 2012)
- 57% said Target (vs. 63% in 2012)
- 49% said Best Buy (vs. 54% in 2012)
- 37% said Kohl's (vs. 38% in 2012)
- 19% said Ebay (n/a in 2012)
How many stores are you planning to visit (whether in-store, online or both)?
- 4% said only 1 – 4
- 52% said 2-4
- 33% said 5-9
- 7% said 10-19
- 4% said more than 20
Where do you do your Black Friday shopping?
- 35% said In-store
- 22% said Online
- 4% said Mobile device
- 39% said Combination of in-store, online and mobile
Survey results also report that well more than half of Black Friday shoppers use the internet to research holiday sales and deals with 37% saying they use Black Friday ads sites the most, followed by 22% using newspaper inserts, 20% retailer sites, 12% just go shopping without any research and 9% utilize mobile apps for their information. "Tracking Black Friday deals is a tall task without having a reliable mobile resource," stated Brent Shelton, BFAds.net spokesperson. "Our new Black Friday mobile app allows users to monitor up-to-the-minute news, leaks, store hours and doorbuster schedules, as well as keep lists of their favorite stores and Black Friday deals so they can quickly shop for these items wherever they are."
LINKS to Black Friday Resources:
Full Results from Black Friday Shopping Survey
INFOGRAPHIC - Black Friday Shopping Survey
2016 Black Friday Ads
2016 Black Friday Predictions
2016 Black Friday Store Hours
About BFAds.net: More than 25 million Black Friday shoppers use BFAds to stay on the leading edge of Black Friday ad leaks and insider news to help them plan their holiday shopping experience. BFAds.net acts as a compilation portal, scouring the web for the latest Black Friday information and organizing it all into a user-friendly database, both online and via BFAds mobile app. Other smart shopping tools include community forums, hot retail sales and deals information, contests and comprehensive consumer buying guides. Contact Brent Shelton for additional insights, data at firstname.lastname@example.org.
*Commissioned by BFAds n October 2016, Survata interviewed 1,000 American adults that said they will shop during Black Friday 2016. Additional methodology can be found at survata.com/methodology.