Survey Data Reveals 57 Percent of Consumers with Web-Enabled Phones Have Used Their Phone to Purchase Consumer Electronics

LOS ANGELES, May 25 /PRNewswire/ -- PriceGrabber.com®, a part of Experian, has just released its latest Consumer Behavior Report: Smartphone Shopping Behavior. This report includes survey responses from 2,445 online consumers collected from March 26 to April 12, 2010. Survey data reveals an increase in consumer mobile shopping activity and a trend toward purchasing digital content and consumer electronics from a mobile phone.

"PriceGrabber.com survey data reveals consumer acceleration toward mobile commerce over the past year and predicts an increase in mobile shopping for the coming year," stated Barbary Brunner, chief marketing officer at PriceGrabber.com. "Survey respondents indicated that their increases in mobile shopping activities are closely tied to new developments in mobile hardware and software."

Mobile commerce is accelerating with more consumers owning a 3G-enabled smartphone:

• Fifty-three percent of online consumers own a smartphone or other Web-enabled phone (page 4)
• Ownership of 3G-compatible Web-enabled phones has grown from 48 percent to 64 percent in the past year (page7)
• There has been an increase in the use of Web-enabled phones for comparison shopping and purchasing since 2009 (page 12)

Web-enabled phone owners have increased their mobile shopping activities in the past year (page 9):

• Twenty-two percent of consumers use their phone to check prices, compared with 16 percent in 2009
• Twenty-one percent of Web-enabled phone owners use their phone to research products, compared with 16 percent in 2009
• Nineteen percent of consumers use their phone to browse for products, compared with 14 percent in 2009
• Thirteen percent of Web-enabled phone owners use their phone to research products, compared with 10 percent in 2009

Thirteen percent of consumers indicated purchasing from their Web-enabled phone. Here is what they purchased (page10):

• Sixty-one percent of consumers with Web-enabled phones have used their phone to purchase ringtones and apps
• Fifty-seven percent of consumers with Web-enabled phones have used their phone to purchase consumer electronics
• Forty-two percent of consumers with Web-enabled phones have used their phone to purchase books
• Thirty-four percent of consumers with Web-enabled phones have used their phone to purchase clothing
• Sixteen percent of consumers with Web-enabled phones have used their phone to purchase jewelry

"This survey data supports the success we have seen and expect to continue to see with our mobile shopping applications, especially during the upcoming holiday season," said Laura Conrad, president of PriceGrabber.com. "PriceGrabber.com is an innovator in this space, making mobile shopping easy anytime, anywhere."

For additional statistics, including other mobile activities, iPhone popularity, millennial generation mobile data, please visit https://mr.pricegrabber.com/Smartphone_Shopping_Behavior_CBR.pdf.

Follow PriceGrabber.com on Twitter @PriceGrabber.

About PriceGrabber.com

PriceGrabber.com, a part of Experian, is a leading online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber.com, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, Electronics, Computers, Clothing, Books, TVs and more. PriceGrabber.com provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at http://www.pricegrabber.com.

About Experian

Experian® is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and Sao Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.

SOURCE PriceGrabber.com