Survey Finds CFOs Poised to Embrace Data Analytics and Systems Integration

Intacct CFO Perspectives Survey Finds Financial Executives Prioritizing Tech Investments to Drive Insight

Dec 22, 2015, 09:00 ET from Intacct

SAN JOSE, Calif., Dec. 22, 2015 /PRNewswire/ -- Survey results released today by Intacct, a leading provider of best-in-class cloud ERP software, reveal CFOs—traditionally the most pragmatic members of the C-Suite—are prioritizing cloud-based investments that will empower them to become more informed, forward-looking strategic advisors.

Results from the Intacct CFO Perspectives Survey were striking. With business reporting and analytics overwhelmingly listed as the CFO's most important initiatives to support their business (80 percent), the survey finds that CFOs want more insights into their business than simply broad stroke profit/loss performance. Tools that provide greater understanding of nuanced business performance metrics such as customer lifecycle, churn, and business unit performance—specifically data analytics (61 percent) and systems integration (71 percent)—will be the CFO's top technological investments over the next 18 months.

When asked about the number of business systems managed, more than half the respondents (57 percent) said they manage between 3-5 systems. In fact, only 11 percent of those surveyed said they only manage their financial system. These results show that the CFO role is evolving beyond functional aspects—such as closing the books and mitigating risk—to become a more holistic strategic advisor, empowered by insights and able to pinpoint and advise on strategic efficiencies and opportunities across the company.

"Greater visibility and insight into financials has always been a top CFO priority. This survey shows we have entered a new era in the office of the CFO as they invest and deploy new systems to gain previously hard or impossible to find insights," said Robert Reid, CEO of Intacct. "The advances offered through the seamless integration of multiple data sources and analytics will transform not just the office of the CFO in terms of productivity and time to insight, but also their role and ability to be truly strategic advisors."

About the CFO Perspectives Survey
The Intacct CFO Perspectives Survey was conducted in November 2015 at the company's annual customer conference, Intacct Advantage 2015. The survey results comprise responses from 114 CFOs or VPs of Finance at mid-size organizations across a variety of industry segments including Software/SaaS, Professional Services, Healthcare, Hospitality, and Nonprofits.

About Intacct
Intacct is a leading provider of best-in-class cloud ERP software. Bringing cloud
computing to finance and accounting, Intacct's award-winning applications are the preferred financial applications for AICPA business solutions. In use by more than 10,500 organizations from startups to public companies, Intacct is designed to improve company performance and make finance more productive. Hundreds of leading CPA firms and Value Added Resellers also offer Intacct to their clients. The Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, subscription billing, revenue recognition, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered over the Internet via cloud computing.

Intacct is headquartered in San Jose, California. For more information, please visit or call 877-437-7765. Connect with Intacct on LinkedIn, Facebook, Twitter, Google+, and YouTube.

Intacct and the Intacct logo are trademarks of Intacct Corporation. All other company and product names mentioned herein may be trademarks of their respective owners.

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