Survey Finds Parents Own More Gadgets Than Most Americans and Are Frustrated With the Clutter of Cords

Consumers Seek Better Charging Methods and Welcome Wireless Options

Nov 11, 2010, 09:26 ET from Procter & Gamble Company

BETHEL, Conn., Nov. 11, 2010 /PRNewswire/ -- Americans love gadgets and parents in particular have more electronic devices in their households than the general adult population, according to an IPSOS poll conducted on behalf of Duracell. The survey found that three-quarters (75 percent) of parents rely on their mobile devices to help them accomplish things they need to do during the day, and keeping them charged is part of the daily to-do lists of 65 percent of parents. However, 62 percent of parents -- and 59 percent of adults -- dislike the cords that come with their gadgets and 68 percent feel frustrated by cords cluttering up the home.

The aesthetic impact charging cords have on homes is also a concern for up to 82 percent of parents and 76 percent of adults, who agree that less charger cord clutter would improve their home decor.  According to the survey, keeping living spaces neat makes 77 percent of adults and 80 percent of parents less stressed, and up to 84 percent of parents and 79 percent of adults feel that having one place to charge their devices would keep them better organized.

With 74 percent of U.S. households owning at least one mobile phone, they want a simpler way to keep them powered -- 79 percent of adults believe that being able to charge their devices wirelessly would make life easier.  Parents are particularly enthusiastic about being able to charge their devices wirelessly  compared to the general adult population, with 86 percent in agreement that wirelessly charging their devices would make their life easier.  This sentiment can be linked to the fact that up to 85 percent of parents and 78 percent of adults feel that it's annoying to have one charger for each device.

The Duracell myGrid charging pad helps alleviate the frustrations consumers experience with keeping their devices charged.  It can simultaneously charge up to four gadgets without the mess of multiple cords and is compatible with top-selling devices (e.g. iPhone, BlackBerrys, HTC, LG etc.).

"As our lives become increasingly mobile and we rely on devices to get through the day, keeping them fully charged is crucial. The Duracell myGrid wireless charging pad is designed to provide the convenience of charging multiple devices at once with only one cord to plug into an outlet," said Bob Jacobs, Duracell marketing director-North America. "We're thrilled to offer a product that not only helps people keep their devices powered but also helps them to enjoy being at home without the clutter and confusion of tangled charging cords."

By offering the convenience of charging multiple gadgets at one time, the Duracell myGrid gives parents and adults a solution that simplifies charging, allows them to feel more organized, de-clutters their homes and ultimately helps to reduce their daily stress.  

This national survey was conducted online by IPSOS Public Affairs on October 19-21, 2010 using a national sample of 1,723 adults over the age of 18 -- including 500 parents living with children under 18. For the full report of the survey visit:  

About Duracell

Part of the Procter & Gamble Company (NYSE: PG), Duracell has been powering people around the world for more than 40 years. Our products serve as the heart of devices that keep people connected, protect their families, entertain them and simplify their increasingly mobile lifestyles. As the world's leading manufacturer of high-performance alkaline batteries, Duracell also innovates in disposable, renewable and peripheral technologies and markets general purpose flashlights along with the advanced Daylite® LED flashlights. Visit for more information, follow us on, and like us on

About Procter & Gamble

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®.

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SOURCE Procter & Gamble Company