7 out of 10 Fans Would Take Son Goku on a Dinner Date, Reinforcing the Collectible Character's Mass Appeal in Pop Culture
EL SEGUNDO, Calif., Aug. 31, 2021 /PRNewswire/ - Nothing unites people more than being part of a fandom, and nowhere is that more true than within the anime community. But it's not enough to say that one lives and breathes their favorite anime, they have to prove it and this summer Bandai America did just that. The company, which is known for their outstanding craftsmanship and highly articulate collectible figures, took to the "streets" and asked fans to put their love for this popular anime property, Dragon Ball, on full display by answering a "Summer of Stars" survey.
With anime growing faster than ever before, finding Dragon Ball fans was not hard. In fact, 61 percent of the US general population is aware of the Dragon Ball franchise, with nearly 9 in 10 of these fans owning Dragon Ball merchandise!
On a scale of 1-6 (1 being the most preferred, 6 being the lowest), approximately 40 percent of fans have ranked figure collecting as their number 1 or 2 way of showing their Dragon Ball fandom. Below figure collecting, the fans' top 2 most preferred ways of expressing their interest lay in wearing Dragon Ball apparel, engaging with the community, going to conventions, or exploring cosplay of their favorite characters.
And of all the Dragon Ball characters, there is a clear favorite. The majority of fans favor the iconic and endearing Goku, more than any character in the Dragon Ball Universe. When faced with the choice of who they'd invite to dinner, a whopping 69 percent said they'd choose Goku as the guest of honor.
Fans indicated that his powers are the most iconic in their eyes and that when it comes to fight scenes, battles between Goku and Vegeta are their favorite.
"We love to see the passion behind our fans who have grown up watching Goku and all the other characters in the Dragon Ball series," says Cisco Maldonado, Senior Director – Brand Strategy, Bandai America.
The survey is just the one component of th "Summer of Stars" that pays homage to the fans and franchise. Fans should stay tuned for even more exciting announcements.
For more information visit www.bandai.com.
About Bandai America Incorporated
Bandai builds on dreams, adds to the fun, and strives to inspire kids of all ages around the world, every day! A leader in developing engaging, quality toys that capture children's imaginative spirit and provide endless "Fun For The Future," Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children's toys and interactive entertainment today. The Bandai America brand family includes PAC-MAN®, Dragon Ball®, Charaction CUBE™ by MegaHouse, Anime Heroes™, DIGIMON® and Tamagotchi®, among other boys, girls, preschool, and hobby product lines. Bandai America Incorporated is a subsidiary of BANDAI NAMCO Holdings USA Inc., an entity that resulted from the integration of Bandai Co. Ltd. and Namco Ltd. of Japan. Global interests encompass five strategic business units: Toys and Hobby, Network Entertainment, Real Entertainment, Visual and Music Production, IP Creation and Affiliated Business Companies. The company is headquartered in El Segundo, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com. All trademarks are the property of their respective owners.
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SOURCE Bandai America