BOSTON, April 18, 2016 /PRNewswire/ -- Retail and shopper marketing veteran Ron Magliocco joins Survey.com as Chief Customer Officer, CEO Panos Bethanis announced today.
Magliocco brings to Survey.com client-side experience as well as research, general agency and shopper marketing expertise. He was most recently SVP, Group Account Director at Geometry Global, WPP Group's shopper marketing agency and previously was the Global Shopper Marketing lead for J. Walter Thompson. Magliocco also led shopper marketing insights and execution at Ryan Partnership where he created a unified shopper marketing offering across insights and research, strategy, creative, activation and analytics teams.
Magliocco began his career in market research at IRI, moved to Tracy Locke agency, and later client-side roles at the National Football League and Coca-Cola North America. This multi-disciplinary foundation gives him a deep understanding of marketers' retail needs, from insights through distribution and point-of-sale – all so relevant to Survey.com's clients.
"Ron was an early believer in the power of our idea. He and I have worked together as client and solution provider since I launched Survey.com in 2012. His client-centric approach and industry experience make him a natural to oversee the teams that help our clients win with retailers and shoppers. Together, we will continue to transform how brands of all sizes monitor, evaluate and respond to the dramatic shifts in the retail landscape," said Bethanis. "Survey.com harnesses two important trends – the gig-economy, where people want to curate their own careers, and mobile technology which can deliver on-demand answers about how to improve performance in the aisles.
Survey.com is an industry-leading retail intelligence and merchandising services company. Its retail audits, coupled with strategic insights and merchandising services, offer best-in-class retail services solutions that increase sales.
Survey.com uses advanced profiling technology and hands-on selection techniques to recruit, evaluate, and assign the right person to every client project. This offers clients a fully-vetted national workforce to ensure that retail strategies are executed properly in any retailer and any city in North America.
"We have established Survey.com as the leading on-demand insights and execution provider in the industry. Our focus on providing solutions is why clients choose us again and again to help them win at retail," said Bethanis. "What's most exciting to Ron and me is, with 4 years of retail data as a foundation, we are now ready to begin to build the category leadership solutions our clients are asking for. And we will deliver them faster and more efficiently than what is currently on the market," said Bethanis.
Survey.com was founded by Athens-born Panos Bethanis in 2012. Major consumer brands and retailers turn to Survey.com for on-demand retail intelligence and in-store services. Using mobile technology and a team of over 325,000 on-demand retail merchandisers across North America, Survey.com delivers real-time, in-store intelligence and merchandising on a crowd-sourced platform. Retailers and brands can more easily keep products in-stock and displayed correctly while identifying growth opportunities in product categories. For more information, visit Survey.com, follow us on Twitter @SurveyInsights or visit us on LinkedIn.