COSTA MESA, Calif., Aug. 16, 2011 /PRNewswire/ -- American consumers are more mobile than ever and during the past few years, the $3.3-billion market research industry has faced increasingly difficult challenges obtaining consumer and voter opinions.
Today, Surveys on the Go (SOTG), along with its sister company M4 Strategies, provides the solution with a free iPhone application that allows respondents to earn cash for their opinions while waiting in the doctor's office, salon, or checkout line.
"Society is going mobile and Surveys on the Go has adapted to that reality," said SOTG President Chris St. Hilaire. "It's a win-win situation for everyone involved. Now, instead of being tied to a landline or home computer, consumers are paid to express their opinions wherever they are. Our clients can instantly collect 1,000 opinions with a just 2.9% margin of error. It's a faster, more accurate and convenient way to collect consumer and voter opinions than traditional methods."
Currently, SOTG may be instantly downloaded for free on the iPhone. Blackberry and Droid applications will be released by the end of the year.
About Surveys on the Go (SOTG)
Prior to Surveys on the Go, market research firms looking for insight into consumer opinion retrieved the information in person, via telephone, or through computers. SOTG is a multi-mobile platform that allows companies, political campaigns, and advertisers to receive instant feedback on consumer's preferences. The application has the capacity to reach the largest surveying pools and the most diverse set of members. Access to consumer opinion is immediate and information may be accessed in real time.
In addition to offering a full range of questions and real-time surveys, Surveys on the Go provides a moment-to-moment video rating system and innovative, interactive image system.
Becoming a paid survey respondent at Surveys on the Go is more convenient than ever. Members may sign up using their mobile devices and give instant feedback wherever and whenever they choose. Members are paid from $1.00 to $5.00 to take surveys. Information and demographics remain private. When $10 is accumulated, the money is eligible to be withdrawn. Payments are made securely via PayPal.
SOURCE Surveys on the Go