NEW YORK, April 25, 2012 /PRNewswire/ -- Susan Miller Viray, Founding Partner of The CementBloc, accepted her award as Advertising Person of the Year last night at the Med Ad News 23rd Annual Manny Awards. The award is given annually to acknowledge the individual contributions and dedication of a leader in the healthcare communications industry.
In July 2000, along with partner Rico Viray, Ms. Miller Viray—who has over 25 years of industry experience—founded The CementWorks with a strong strategic and creative vision focused on branding and HCP advertising/promotion. In 2010, after the addition of digital, DTC, analytics, medical, planning, and access practices, the agency's various units converged to become The CementBloc—today the second-largest independent, multichannel healthwellness creative agency in the United States.
In 2011, Ms. Miller Viray led the expansion of the agency's portfolio to include major primary care and specialty brands. She oversaw the acceleration of the agency's innovation and thought leadership initiatives, including the launch of ConvergentTimes.com, the first online forum for emerging innovations in healthwellness communications.
"Rico and I may have started The CementWorks alone," said Ms. Miller Viray, "but we are thriving today because of the multidiscipline, multichannel, and multilocal business that we've built with our partners and senior leadership team, and the over 175 talented Blocers."
The CementBloc was also a finalist for Agency of the Year, Category II; Best Professional Campaign; and Best Interactive Patient Campaign. The Agency of the Year, Category II honor is awarded annually to the agency with revenues between $25 and $50 million that is regarded by the editors as uniquely shaping and making outstanding contributions in the healthcare communications industry. The CementBloc was distinguished from a pool of over 50 nominees in the category II division.
2011 was a year of considerable growth for The CementBloc. The agency grew its top-line revenue by over 25%, saw a 10% increase in staff, and secured 12 new account wins worldwide.
About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.
SOURCE The CementBloc