NEW YORK, March 29, 2012 /PRNewswire/ -- Susan Miller Viray, Founding Partner of The CementBloc, has been named 2012 Advertising Person of the Year by Med Ad News, an honor awarded annually to the individual regarded by the editors as uniquely shaping both their company and the healthcare communications industry.
In July of 2000 along with partner Rico Viray, Ms. Miller Viray, who today has over 25 years of industry experience, founded The CementWorks with a strong strategic and creative vision focused on branding and HCP advertising/promotion. In 2010, after the addition of digital, DTC, analytics, medical, planning, and access practices, the agency's various units converged to become The CementBloc, today the second-largest independent, multichannel healthwellness creative agency in the United States.
In 2011, Ms. Miller Viray led the expansion of the agency's portfolio to include major primary care and specialty brands. She oversaw the acceleration of the agency's innovation and thought leadership initiatives, including the launch of ConvergentTimes.com, the first online forum for emerging innovations in healthwellness communications. The agency won several creative awards in 2011, many specifically within the interactive and social media arena. In April 2011, The CementBloc achieved a major milestone by being named Med Ad News Agency of the Year, Category II.
"I am extremely humbled and honored to receive Advertising Person of the Year," says Ms. Miller Viray. "Without the creative minds that I team up with daily at The CementBloc, I would not be at this high point in my career or receiving this distinction."
In her nomination video, colleagues and clients described Ms. Miller Viray as "exceptionally brilliant," "motivational," "compassionate," and "possessing the unique ability of seeing the bigger picture."
Jennifer Matthews, Managing Partner at The CementBloc, concurred. "I am privileged to consider Susan as a mentor," she says. "The agency's recent growth and continued success is a direct result of her strong leadership and expertise."
Ms. Miller Viray will be recognized as the 2012 Advertising Person of the Year at the Manny Awards ceremony on April 24th in New York City. The CementBloc has also been nominated again as Agency of the Year, Category II, and is nominated for creative awards for Best Professional Advertising and Interactive Patient Campaigns.
About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.
SOURCE The CementBloc