SussexIM Builds Momentum for Innovative Products with New Mr. Lid Outdoors and Partnership with "Sporting Dog Adventures"

SUSSEX, Wis., May 29, 2013 /PRNewswire/ -- Mr. Lid Outdoors, the SussexIM division behind Mr. Lid Shotshell, has announced the sponsorship of Jeff Fuller's Sporting Dog Adventures, the nationally televised magazine format show entering its third season – and the debut of a dedicated "web-store."

(Photo: http://photos.prnewswire.com/prnh/20130529/PH21938-a )
(Photo: http://photos.prnewswire.com/prnh/20130529/PH21938-b )

The promotion will highlight the product benefits of Mr. Lid Shotshell to millions of outdoor and hunting enthusiasts around the country, with demonstrations of in-field use, detailed product segments and reviews.  And, the creation of www.mrlidoutdoors.com – along with a brand-themed Mr. Lid Outdoors Facebook page -- will create a sales link to consumers, and feature new product developments, promote future co-branded and retail partnerships, and update followers on events and expos where Mr. Lid products will be featured. 

"Our focus this year has been to continuously build upon our momentum and develop an awareness of our Mr. Lid brand in the outdoor market," said Keith Everson, SussexIM's CEO and Founder.  "Partnering with Jeff Fuller and Sporting Dog Adventures is the ideal national communications medium."

Made in Wisconsin by SussexIM, these latest variations on Mr. Lid, patented, secure, water-tight, easy stacking storage containers, are tailored for safe and organized storage and transportation of shotgun ammunition and outdoor gear.   Mr. Lid Shotshell is guaranteed for life as are all Mr. Lid storage containers, which come in a variety of sizes, shapes and colors and are microwaveable and dishwasher safe.   

"We have made a considerable investment in the ongoing development of this product line," added SussexIM Vice President of Sales, Ed Fabiszak.  "Our goal is to solve problems to satisfy consumer needs and Mr. Lid Shotshell is a prime example of that.  If you have ever had the bottom of a wet cardboard factory box give out in the duck blind or in the field, it's clear how this product got its start."

ABOUT SUSSEXIM

SussexIM, founded in 1977, has a global customer base that includes many of the most respected, innovative, and demanding power brands. 

SussexIM's suite of plastics-related services includes design, engineering, lean-manufacturing, and post-molding value-added operations (including shipping) – D2DC (Design to Distribution Center) – as well as warehousing. 

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SOURCE SussexIM