Sustainable Consumption: Henkel CEO Kasper Rorsted Appeals for Coordinated Action

Oct 06, 2010, 13:53 ET from Henkel

DUESSELDORF, Germany and ROCKY HILL, Conn., Oct. 6 /PRNewswire/ -- Today, at the World Conference on Detergents in Montreux, Switzerland, Henkel CEO Kasper Rorsted appealed to all partners and participants in the value chain to commit to coordinated action. "Sustainable development is no fad of the moment, but rather a global task and a challenge for the entire industry that needs urgent attention," he stated. "The world population is growing, the average standard of living is rising and, with this, so is resource consumption. Given this general trend, the question facing the entire industry is one of abstinence or innovation."

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In North America, Henkel markets well-known consumer and industrial brands including Dial® soaps, Purex® laundry detergents, and Loctite® adhesives.

For Rorsted, the key to sustainable consumption lies in innovative products and processes able to offer the same or better performance while consuming less in the way of resources. If all those involved – from the raw material suppliers to the end consumers – were to play their part, it would be possible to increase performance by 50 percent while reducing the ecological footprint by 50 percent, improving resource efficiency overall by 300 percent.

The World Conference on Detergents in Montreux, the seventh of its kind since 1977, ends on October 7. The event brings together representatives of all the leading detergent manufacturers and raw material suppliers joining with scientists and academics to discuss "New Strategies in a Dynamic Global Economy."

You can find more information on Kasper Rorsted's presentation, the conference, and photos in the press folder at:

Henkel provides extensive information on sustainability and corporate social responsibility, plus all the relevant rankings and ratings, on its website

Henkel in North America:

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit for more information.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of 13,573 million euros and adjusted operating profit of 1,364 million euros in fiscal 2009. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.


Cindy Demers (North America)

Tel: 480-754-4090


Wulf Kluppelholz (International)

Tel. +49 211 797 - 1875

Fax +49 211 798 - 4040