NEW YORK, April 1, 2019 /PRNewswire/ -- The Lenzing Group, world market leader in specialty fibers from wood, announced today the launch of the brand's 2019 Earth Month Campaign entitled "From Trees, For Trees". Lenzing's TENCEL™ brand, along with seven of their U.S. retail partners, including BN3TH, BleuSalt, Triarchy Denim, Boyish Jeans, Bearaby, Hoot, and Malouf, will work with One Tree Planted, a U.S.-based non-profit organization that plants trees across North America and around the world in areas affected by forest fires or floods. The brand collaboration supports the replanting of trees in the California forests recently devastated by last year's wildfires that burned over 876,000 acres of forest.
From April 1st to April 30th, 2019, TENCEL™ brand invites the public to get involved in helping them donate trees by liking & sharing Earth Month related posts on the TENCEL™ branded Instagram page as well as on their retail partners' Instagram pages. The success of the campaign is based on the social engagement accumulated; for every 50 "likes" and/or every 10 "shares" each post receives, one tree will be donated to the One Tree Planted organization. Additionally, each purchase of a product made with TENCEL™ Lyocell or Modal fibers through their retail partners' websites during the month of April will result in TENCEL™ brand donating one tree to the One Tree Planted organization.
"Over the past few years, we've noticed an increase in consumer interest in environmental causes, not just around Earth Day, but year-round, and this interest extends to textiles. Consumers want clothing and textiles that not only feel good but that are also mindful of the environment. Because of this, it makes sense for us to take this opportunity to highlight Lenzing's TENCEL™ sustainable Lyocell fibers and their connection to nature. TENCEL™ Lyocell and Modal fibers have less impact on the environment. We created a campaign to highlight our sustainable process, while also doing some additional good for the planet by donating and planting trees through One Tree Planted," said Tricia Carey, Director of Global Business Development Denim at Lenzing.
Adam Chuntz, Director of Integrated Marketing of BN3TH, a partner of TENCEL™ brand, continued, "Here at BN3TH, we're beyond stoked to have such a great brand partner like TENCEL™ in our corner. We feature TENCEL™ Modal fibers in 90 percent of our products and love the sustainability story it lends itself to. It's core to our brand values to reduce our impact on this planet, and this is an important layer of our environmental initiative. This year's TENCEL™ brand's Earth Month Campaign allows us to contribute to another great cause, promote our game-changing products and highlight a few of our amazing Entourage members in the process. We can't wait to watch the success of this project come to life and continue to do more for this planet."
TENCEL™ brand's "From Trees, For Trees" Earth Day campaign aligns with Lenzing Group's Sustainable Development Goals (SDGs), particularly goal number 15: Life on Land. Together with the UN, Lenzing is committed to conserve and restore the use of terrestrial ecosystems, such as forests, wetlands, drylands and mountains by 2020. The wood, pulp and manufacturing site used to make TENCEL™ Lyocell fibers are all certified with sustainable forest management certifications (FSC). This "From Trees, For Trees" Earth Day campaign is intended to bring more awareness to these types of causes and engage brand partners as well as their customers.
Direct monetary donations to the TENCEL™ brand's "From Trees, For Trees" Earth Month Campaign, benefitting One Tree Planted, can be made at: http://bit.ly/TencelXOneTreePlanted
To make a tree donation to One Tree Planted by "liking" or "sharing" Earth Month posts on Instagram, you can visit the following participating Instagram pages starting April 1st, 2019: TENCEL™ (@tencel_usa), BN3TH (@bn3thapparel), BleuSalt (@bleusalt), Triarchy Denim (@triarchy), Boyish Jeans (@boyishjeans), Bearaby (@mybearaby), Hoot (@sleephoot), and Malouf (@maloufsleep).
The "From Trees, For Trees" Earth Month Campaign will segue directly into TENCEL™ brand's 2019 "Make It Feel Right" brand campaign, aiming to educate and empower consumers to join the environmental responsibility movement by making smart choices when it comes to their fashion and textile purchases.
TENCEL™ is the textile premium brand under the Lenzing Group covering textile specialty product offerings derived from renewable wood sources, defining a new evolutionary step on sustainability and natural comfort. TENCEL™ branded fibers can offer a range of features, including botanic origin, sustainable production, gentleness of skin, long-lasting softness, silky smoothness, enhanced breathability, color retention and biodegradability. TENCEL™ fibers are found in the collections of many leading designers and renowned retailers.
About One Tree Planted
One Tree Planted is a 501(c)(3) non-profit organization that pools donations and works with reforestation organizations to plant trees across North America and around the world. Each US$1 donated to the One Tree Planted organization plants 1 tree in an area affected by forest fires or floods. One Tree Planted was founded on the principle that planting trees is a simple and effective way to make an impact. Trees clean the air we breathe and the water we drink. They help stabilize our climate, provide habitat for biodiversity, and create sustainable jobs.
About the Lenzing Group
The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.
The Lenzing Group's high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their biodegradability and compostability Lenzing fibers are also highly suitable for hygiene products and agricultural applications.
The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.
Key Facts & Figures Lenzing Group 2018
Revenue: EUR 2.18 bn
Nameplate capacity: 1,034,000 tons
TENCEL™, VEOCEL™, LENZING™, REFIBRA™, ECOVERO™, LENZING MODAL™, LENZING VISCOSE™, MICROMODAL™ and PROMODAL™ are trademarks of Lenzing AG.