Sustainable Life Media Presents 1-Day Virtual Conference on Building Brand Credibility and Avoiding the Taint of Greenwash

Sustainable Brands: Issues In Focus Series: Watch LIVE Thursday, Jan. 14, 2010, 12:00 noon EST

Jan 12, 2010, 13:17 ET from Sustainable Life Media

SAN FRANCISCO, Jan. 12 /PRNewswire/ -- Sustainable Life Media announces the first all-day, 10-speaker, conference in its new Sustainable Brands Issues in Focus Webinar series.  The event is designed to teach leading sustainably-focused companies the value of and pitfalls to avoid when building their public credibility story around their sustainable focus and products or services.  Innovating for sustainability can be a minefield, unless companies take into account all the many perspectives of the community at large who determine and publicize examples of greenwashing.

On January 14th, 2010, the online Sustainable Brands Community takes a closer look at unfolding strategies and best practices for establishing credible, unquestionably sustainable brands.  Attendees of SB In Focus: Building Credibility, Avoiding Greenwash, will get up-to-the-minute expert advice on the latest consumer expectations of "green" brands and the legislative landscape defining the acceptable ways of relating companies' environmental and social impact story as well as the company's products and activities.

Participants in this jam-packed, full-day, online event will learn about the unfolding landscape of eco-labels, certifications and other strategies brand leaders are using to avoid accusations of greenwashing and to build brand credibility, including:

*The latest changes in the Federal Trade Commission Green Guides, and what can be learned from their most recent 2009 case activity

*How to make sense of the exploding landscape of eco-labels here in the US and worldwide

*Whether an independent eco-label makes sense for you, and if so, how to choose one

*Alternatives to eco-labels, such as self-disclosure, 3rd Party Certification or 'rolling your own', and how to evaluate the potential cost/benefit

*How to use sustainable packaging to lend credibility to your brand, and missteps to avoid in communicating about it

*Game changing initiatives that will change the consumer communications landscape in the future, including Wal-Mart's Sustainability Consortium initiative, and more

*The latest multi-stakeholder initiative aimed at reducing the chaos in the eco-labeling landscape and what that means for your brand

SB Issues In Focus: Building Credibility, Avoiding Greenwash Program Format: Full day of plenary presentations and panel discussions with Q&A. This program will also be available on-demand after the live taping of the event.

An earlier SB Issues In Focus event, 10 Strategies for Building a Credible Sustainable Brand with Jennifer Rice is available for complimentary review at:

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About Sustainable Life Media

A business-to-business online community, e-newsletter and event company located in Burlingame, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit:


Annie Longsworth

Cohn & Wolfe

Office:  415.365.8521

SOURCE Sustainable Life Media