Suzuki Adds Marine Accessories to Its Retail-Integrated eCommerce Program

SAN LUIS OBISPO, Calif., Feb. 16, 2011 /PRNewswire/ -- The American Suzuki Motor Corporation (ASMC) is proud to announce the addition of marine accessories to its online store, available at SuzukiMarine.com, expanding its online program beyond the motorcycle and ATV categories.

(Logo:  http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO)

Using Shopatron's retail-integrated eCommerce solution, Suzuki will strengthen partnerships with its dealers by assigning online orders of marine accessories to local, authorized dealers. Consumers can choose to have those orders shipped directly from dealers or made available via in-store pickup.

Suzuki will offer its full line of marine accessories via its online store, including Suzuki instruments, control boxes, cables and rigging, care and maintenance accessories, and various marine accessories.

"At Suzuki we do not sell directly to the consumer, we rely on our dealer network to sell and promote our products in their dealerships," said Gary Sherfey, Manager of the Accessory Sales and Marketing Group. "With the use of Shopatron we are able to help support our dealers by capturing and driving customers and sales into their dealerships. Our goal with Shopatron is to connect our online customers with our authorized Suzuki dealers and promote our Genuine Suzuki Accessories."

Suzuki's retail-integrated online store allows shoppers to purchase and receive orders much faster than traditional online sales while allowing local, trained dealers to answer questions and provide advice when a customer arrives to pick up an order. If necessary, experts will also be on hand to assist with the installation of certain products.

"We're excited that Suzuki is adding marine accessories to its online program, thereby adding a great brand to another strong industry for Shopatron," said Ed Stevens, founder and CEO of Shopatron. "Using a retail-integrated system allows shoppers to purchase the Suzuki products they love on the branded website they trust, all while giving them access to the expert service and advice they've come to expect from their local dealers."

To learn more about Shopatron's unique eCommerce solutions, call 1-866-625-5050 or visit ecommerce.shopatron.com.

ABOUT AMERICAN SUZUKI MOTOR CORP.

American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1963 by Suzuki Motor Corporation. ASMC markets motorcycles/ATVs, automobiles, marine products via an extensive dealer network throughout 49 states.  

ASMC's parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.  

ABOUT SHOPATRON

Founded in 2001 in San Luis Obispo, Calif., Shopatron is the No. 1 retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers. Working with more than 800 manufacturers and 12,000 retail partners across 35 industries, Shopatron meets the evolving eCommerce needs of branded manufacturers and multi-channel retailers.

Shopatron clients include Suzuki, Polaroid, Mizuno, Ducati, JL Audio and Sport Chalet. For more information, call 866-625-5050 or visit ecommerce.shopatron.com.

SOURCE Shopatron, Inc.