SView Announces SmartMessaging Mobile Marketing Solution

SAN FRANCISCO, April 26, 2011 /PRNewswire/ -- Silicon Valley software developer SView www.sview.com has emerged from an extended development period to launch its SmartMessaging mobile marketing platform in the United States, Mexico, Taiwan and China.

"The web-based SmartMessaging application was designed by SView to make sending interactive messages to virtually any type of mobile phone as simple as sending email to PCs," said SView General Manager Stephen Brown. "SmartMessaging combines the ubiquitous technologies of SMS and the mobile web to allow companies of all sizes to easily add a mobile component to their existing messaging mix," says Brown.

SmartMessaging was developed to take advantage of the explosive growth of hand held mobile computing devices and the extreme interest that marketers and others have shown in extending their outreach to mobile audiences. The SmartMessaging application is targeted at ad agencies, marketing services organizations and corporate communications departments.

"We were looking at SMS and other mobile marketing solutions for advertising and wine club communications," said Andretti Winery Chairman Joe Antonini. "We chose SView SmartMessaging because of its ease of use and the speed with which we were able to implement our first mobile campaigns. We've seen click through rates above 12% and purchase rates of 3.5% on our initial SView SmartMessaging campaign and are very happy with the customer response," said Antonini, who is well known as the former Chairman and CEO of Kmart Corporation.

The SmartMessaging user-interface shares many of the common features of the most popular email marketing platforms and is very easy to operate. Contact and list management, message creation and recipient reporting are all built into the SView mobile SmartMessaging application, which is delivered as a monthly subscription service, in a SaaS model.  SView SmartMessaging also helps companies gather opted-in mobile phone numbers via text-in campaigns using keywords and a shared short code, ensuring compliance with carrier regulations and the CAN-SPAM act.

Interested individuals may register for a free one hour webinar presentation and demo of the SView SmartMessaging application here:  http://info.sview.com/webinar_signup.html.

SView LLC has sales offices in San Francisco, Beijing, Taipei and Mexico City, as well as engineering offices in San Jose, CA. SView can be reached for additional information at (800) 328 4138 or via email at [email protected].

SOURCE SView