LOS ANGELES, Oct. 11 /PRNewswire/ -- SVnetwork, the Web's largest performance brand advertising network reaching over 80 million consumers per month, has launched its 100th major performance brand advertising campaign this year. The milestone social media campaign features an interactive engagement for Toyota's Auto-Biography initiative.
SVnetwork has delivered campaigns for the world's biggest brands including Visa, Microsoft, Apple, Sony, Disney, Lionsgate, Best Buy, Coca Cola, Kraft, Nestle, and Procter & Gamble. This is the second engagement initiative that SVnetwork has run for Toyota this year, with the previous campaign for Toyota Sienna garnering one of the highest average time-spent–per-user rates to date. SVnetwork's 100th engagement featuring Toyota Camry and Corolla began running on September 1, 2010.
"We are thrilled to partner with Toyota on this campaign," said Jay Samit, CEO of SVnetwork. "Based on our proven track record, we are confident that we will generate increased consumer engagement and deliver a lift in overall brand perception."
The engagement for Toyota allows users to view short stories, or Auto-Biographies, detailing real owners' experiences with their Toyota Camry or Corolla. From a "Camry Tree" chronicling one family's 19-year history of Toyota Camry ownership, to a young business owner's story of saving up to buy her own Toyota Corolla, users watch the videos and are asked to respond to the question, "Which car do you drive?" Users who choose the Toyota Camry or Corolla are given a set of questions about their own Toyota Auto-Biography followed by an opportunity to click through to the Toyota Facebook page to share their stories with the community. Users who do not already drive a Toyota Camry or a Corolla can choose from three different Auto-Biography videos and vote for their favorites before clicking through to the Toyota Facebook page.
By developing the Web's most cost-effective solution for advertisers to engage consumers, SVnetwork provides scalable distribution for performance brand marketing in digital media. SVnetwork's unique brand advertising platform charges advertisers only when a consumer has engaged with their brand, and the engagements are proven to deliver campaigns with 100 times higher click rates and 4 times the media value over display advertising. Advertisers across industries including entertainment, automotive, food and beverage, consumer packaged goods, healthcare, travel, technology, and electronics continue to reach consumers via SVnetwork's unique brand advertising solution.
About SVnetwork (www.svnetwork.com)
Reaching over 80 million unique consumers every month, the SVnetwork provides the most effective way for brands to reach, engage, and spread messages through a targeted audience of hyper-connected consumers in social media. In study after study, the SVnetwork has proven to drive 4 times the media value and 9 times the impact on intent-to-purchase than banner or display advertising. SVnetwork recognizes that in social media, individuals hold the key to generating attention and brand influence. The SVnetwork's pay-for-performance advertising model maximizes share-of-voice by giving brands a unique way of interacting with individuals and the content they publish. Within the SVnetwork is SocialVibe, the leading social media utility that empowers individuals to make a positive, measurable impact for the charity of their choice by completing branded activities online. SVnetwork is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures and is headquartered in Los Angeles, CA.
About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 1.77 million vehicles in 2009. Toyota directly employs nearly 30,000 people in the U.S. and its investment here is currently valued at more than $18 billion.