LOS ANGELES, May 18, 2011 /PRNewswire/ -- Swag Like Us, a Los Angeles-based apparel line featuring remixed designs of iconic movie images and song lyrics, announces partnership with MGM to license and launch Platoon and Raging Bull collections. The limited-edition collections "Swag Like Us Vs. Platoon" and "Swag Like Us Vs. Raging Bull" feature classic movie images that have never before been printed on apparel.
"It is the unparalleled creative support and enthusiasm from the MGM team that has made this all possible," says Rick Martin, CEO of Swag Like Us. David Garcia, Creative Director for Swag Like Us adds, "Raging Bull and Platoon are iconic films and we set out to capture the essence of some of the most powerful images from these films- images that evoke emotion- and remix them."
"We are absolutely delighted to have Swag Like Us as an apparel partner on such iconic film properties as Platoon and Raging Bull," says Tricia Samuels, Executive Director of Licensing at MGM Studios. "They are extremely creative in the design process, and have developed a fresh, innovative, and trend setting collection. Their enthusiasm for the properties shines through their artwork, which will certainly resonate with film fans and fashionistas alike."
"Swag Like Us Vs. Platoon" pays homage to the 1986 Academy Award® winning, Vietnam War film starring Charlie Sheen, and features a range of men's and women's styles including crew, v-necks, cloaks and wide scoop dolman bodies. "Swag Like Us Vs. Raging Bull" captures the raw emotion and grittiness of the 1980 Academy Award ® winning, biographical boxing film directed by Martin Scorsese and starring Robert DeNiro. The men's collection incorporates five designs on 100% cotton crew neck tees, which are garment dyed to achieve a super-soft vintage worn-in feel. Select items from both collections launch in Urban Outfitters retail locations beginning in May for $28.00-$60.00.
The Swag Like Us and MGM collaborative tee collections, remix classic images to create iconic style. Made in Los Angeles, Swag Like Us Apparel and MGM pieces have targeted distribution at retail boutiques and department stores nationwide.
About Metro-Goldwyn-Mayer Studios Inc.
Metro-Goldwyn-Mayer Studios Inc. is actively engaged in the worldwide production and distribution of motion pictures, television programming, home video, interactive media, music, and licensed merchandise. The company owns the world's largest library of modern films, comprising around 4,100 titles. Operating units include Metro-Goldwyn-Mayer Studios Inc., Metro-Goldwyn-Mayer Pictures Inc., United Artists Films Inc., MGM Television Entertainment Inc., MGM Networks Inc., MGM Distribution Co., MGM International Television Distribution Inc., Metro-Goldwyn-Mayer Home Entertainment LLC, MGM ON STAGE, MGM Music, MGM Consumer Products and MGM Interactive. In addition, MGM has ownership interests in domestic and international TV channels reaching over 130 countries. For more information, visit www.mgm.com.
About Swag Like Us:
Remixing fashion since 2008, Swag Like Us is a Los Angeles-based clothing brand focused on creating high-quality apparel for fashion savvy, trend-setting individuals who exude confidence and define sex appeal, aka SWAG. Swag Like Us is inspired by unforgettable song lyrics that stand the test of time, and iconic images from films that resonate long after you've stopped watching. Licensing agreements with music publishers and movie studios such as HBO, MGM and EMI Music Publishing, ensure Swag Like Us consistently delivers original designs derived from timeless pop culture images that allow fashionable expression. Swag Like Us apparel is made in Los Angeles and is available at retail boutiques and department stores worldwide. www.SwagLikeUs.com
Swag Like Us
Kelly Kupper, American Rebel PR
MGM Studios Inc.,
Ajay Vidure- Marketing Manager
SOURCE Swag Like Us