SWAGG Reels in Cabela's as its First Outdoor Merchant

ATLANTA and SIDNEY, Neb., Sept. 28, 2011 /PRNewswire-FirstCall/ -- Leading mobile commerce enabler Firethorn Mobile Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), today announced Cabela's® Incorporated (NYSE: CAB) as its latest retail partner for SWAGG™, its mobile application.  Cabela's, the World's Foremost Outfitter®, leading specialty retailer, and world's largest direct marketer of hunting, fishing, camping and outdoor merchandise, becomes the first SWAGG merchant in the outdoor/sporting category.  Cabela's joins an expanding list of retailers that use the SWAGG application, providing shoppers with convenient mobile access to purchase digital gift cards and send them to family and friends.  Mobile shoppers can also receive special offers and manage customer loyalty programs through the app.  SWAGG can be found in the App Store, Android Market or at www.SWAGG.com.

"Our relationship with Cabela's will provide consumers an easier way to transact and interact with targeted offers from Cabela's via their mobile device," said Chip Fishburne, vice president of financial and merchant services at Firethorn Mobile.  "With consumers' increasing mobile lifestyle, SWAGG is about making life convenient."

"Our customers are increasingly expecting a mobile experience to assist with their shopping and gift-giving needs," said Mindy Knight, merchant relations manager of Cabela's.  "SWAGG is the perfect fit for our country's outdoor enthusiasts who lead a mobile lifestyle while hunting, fishing or camping."

SWAGG is Firethorn Mobile's direct-to-consumer offering, with "smart" technology that gives consumers access to account information, special offers and loyalty programs.  SWAGG also provides consumers the ability to purchase, personalize and exchange gift cards directly from a mobile device.  The technology will change the way consumers transact with their favorite brands and shops.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer and the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise.  Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®.  Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.  Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.  Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

About Firethorn Mobile Inc.

Firethorn Mobile Inc., a wholly owned subsidiary of Qualcomm Incorporated (NASDAQ: QCOM), is an important participant in the mobile commerce ecosystem.  With its mobile domain expertise, Firethorn Mobile is creating a fresh and exciting mobile revenue channel that will bridge relationships among consumers and retailers.  Firethorn Mobile's innovative technology creates easily accessible, branded and personalized mobile commerce channels that give consumers access to their accounts, offers and transactions while on the go.  For more information about Firethorn Mobile, visit www.firethornmobile.com.  

SWAGG is a trademark of Firethorn Mobile Inc.  Qualcomm is a registered trademark of Qualcomm Incorporated.  All other trademarks are the property of their respective owners.

Firethorn Mobile Contact:
Andy McGowan, Firethorn Mobile Inc.
Phone:  1-678-507-2612
Email:  [email protected]

Qualcomm Contacts:
Emily Kilpatrick, Corporate Communications
Phone:  1-858-845-5959
Email:  [email protected]

Warren Kneeshaw, Investor Relations
Phone:  1-858-658-4813
Email:  [email protected]

Cabela's Contact:
Joe Arterburn
Phone:  308-254-1204
Email:  [email protected]

SOURCE Firethorn Mobile Inc.; Cabela's Incorporated