Sweden's Mutewatch Expanding With Brookstone Partnership

Time Management Tool Meets Fashion

Apr 26, 2013, 07:07 ET from Mutewatch

STOCKHOLM, April 26, 2013 /PRNewswire/ --

Mutewatch, one of Sweden's hottest innovations*, has brought its one-of-a-kind touch screen watch to specialty retailer, Brookstone (select cities) and Brookstone.com. Celebrated by the tech community for its unique engineering, and the fashion community for its sleek design, Mutewatch is truly unlike anything else.

Inspired by minimalist Swedish design, the solid-colored watch features a hidden touchscreen that comes alive with either a tap of the finger or a flick of the wrist. Functions include a clock, alarm, and timer - each accessible with a swipe of the touchscreen. The watch's key feature is a silent vibrating alert that can subtly remind the wearer when it's time to sum up a presentation, move on to another project, or head to the next appointment.

This silent reminder, from which the watch takes its name, is central to the brand's goal of creating a fashionable and functional tool for time management. According to Mutewatch CEO, Mai-Li Hammargren, "Our goal is to develop products that give people the tools they need to manage their time in a sustainable way. The Mutewatch works for everyone who has a set of tasks, a goal to achieve, and only 24 hours a day to do so."

Brookstone will be featuring Mutewatch in select stores and online at Brookstone.com  . Mutewatch will retail for $259.00.

Apple co-founder Steve Wozniak called the watch "a masterpiece of combining materials in ways I've never before seen**" and Chanel creative director Karl Lagerfeld purchased three watches in Paris. 

Press Imagery: http://mutewatch.com/press

Brand Video: http://mutewatch.com/video

About Mutewatch

The idea for Mutewatch came during a business idea competition at the Stockholm School of Economics in 2008. Product images were released in August 2010, gaining coverage by Engadget, Gizmodo, and others. Riding a wave of preorders, production began and Mutewatch was launched in July 2011.

About Brookstone

Brookstone is an innovative product development company and multichannel lifestyle retailer. Brookstone operates over 200 stores nationwide and in Puerto Rico. Located in high-traffic shopping malls and airports, the stores feature unique and innovative consumer products. Brookstone also operates an e-commerce business that includes the Brookstone catalog and Brookstone.com. Fans of Brookstone are encouraged to Like Brookstone on Facebook, follow on Twitter and The Fancy, and pin on Pinterest.



** http://www.cnet.com/2300-33506_1-10010505-2.html

SOURCE Mutewatch