Swedish-Designed Blueair Sense Air Purifier Redefines Industry Standards with World Class Aesthetics, Motion Sensor Speed Controls, and Silent Operation

DWELL ON DESIGN, LOS ANGELES/BOOTH 644, June 21, 2013 /PRNewswire/ --

Blueair, the leader in holistic indoor air purification, today announced the national availability of the Blueair Sense, a high-tech air cleaning system developed in conjunction with Sweden's world-famous Claesson Koivisto Rune design studio. Built with environmentally friendly materials and proven to purify indoor air of allergens, viruses, and other airborne pollutants, the tastefully designed Sense offers motion sensor controls, high-efficiency electronics, and whisper silent operation for the most discerning consumers.

"We believe this is the first time that one of the world's top design studios has designed an air cleaner," said Herman Pihlträd, President of Blueair Inc. "Sense marks a revolutionary step forward into how air cleaners will be perceived by modern consumers with its trendy, timely, and fun looks."

The Blueair Sense removes 99.97% of particles in the air fast and efficiently, helping to reduce headaches, colds, coughs, allergies, and other ailments.

Consumers can activate the device and change its speed with a simple wave of the hand. Featuring Blueair's HEPASilentPlus technology, the unit operates silently permitting a good night's sleep or a quiet work environment..  

Designed to purify small rooms, the Blueair Sense (MSRP $479) offers three speed settings and a filter change indication system. At 22 pounds in a compact 19x7x7 design, the Sense comes in six colors:

• Graphite Black
• Warm Gray
• Polar White
• Powder Blue
• Powder Pink
• Mocha Brown

The Blueair Sense is available at high-end store fronts in New York City and Los Angeles including:

• ABC Carpet and Home, 888 Broadway, Manhattan, NY
• Gracious Home, East and Westside stores (as well as online), Manhattan, NY
• Ron Robinson Fred Segal, Santa Monica and Melrose locations (as well as online), Los Angeles, CA

Claesson Koivisto Rune has earned numerous awards for its work including "Designer of the Year 2011" (Elle Interiör), "Best Domestic Design 2010" (Wallpaper), and "German Design Award (Gold) 2011".

For more information about the Sense, visit Blueair during Dwell on Design 2013 from June 21-23 at Booth #644 in the Los Angeles Convention Center, or log on to usa,blueair.com

SOURCE Blueair Inc