Swedish start-up Dexplora attracts $1.2 million investment to improve CRM systems

MALMO, Sweden, June 4, 2013 /PRNewswire/ -- Dexplora today announces investment of $1.2 million to support its drive to improve enterprise tools and empower sales organizations. Its first product, the intelligent task app GetSalesDone, has been developed to improve sales workflow and eventually make CRM input obsolete. Investors include well-known VCs Creandum and DN Capital and twelve angels including the former founder and CEO of enterprise mobile management company Nukona (acquired by Symantec), Chris Perret, ZenDesk SVP Adrian McDermott, and one of the first investors in Yahoo!, John Taysom.

Dexplora was founded by the team behind The Astonishing Tribe (TAT), which was acquired by BlackBerry in 2010. With the passion for developing great user interfaces and the knowledge gained at TAT for getting the right experience for consumers, the team will now be using their design expertise to improve enterprise software and provide smarter, customizable solutions for companies looking to maximize the efficiency of their sales data.

"Traditional CRM systems don't seem to be designed with the end user – the human – in mind. This means that no matter how powerful a tool it may be, companies aren't getting the best out of it," said Hampus Jakobsson, Co-founder and CEO of Dexplora. "After years of working in sales ourselves, we felt that there was a real need for a tool that is intuitive and intelligent, and so after months of development and working with over 50 test companies, we're happy to announce the launch of GetSalesDone – the best way to be mobile with the essentials of Salesforce.com."

Dexplora will use the funding to support the launch of GetSalesDone in the UK and US and to further expand the offering available including support for additional enterprise solutions.

"We're delighted to be part of this round of funding for Dexplora. Enterprise software is traditionally an area where good design hasn't been a priority but we believe that this is ripe for change. The proposition of GetSalesDone has the ability to not only transform CRM systems, but improve how many companies do business," said Staffan Helgesson, General Partner at Creandum.

"The track record of the team behind Dexplora is extraordinary," continued Tom Bradley, Partner at the British VC firm DN Capital. "After talking to some of their trial customers, we knew that they were on to something, and really look forward working with them."

Jakobsson ended, "We're thrilled to be supported by such premier investors in Creandum and DN Capital and our twelve angels. The capital will allow us to continue to develop our product offering and to prove that good design is as important for enterprise as for consumers."

About GetSalesDone
GetSalesDone is a sales companion to the CRM - to enable the sales people to plan and execute their days on their mobile device. Built on top of an existing CRM makes it easy to adopt and robust and secure to use. Currently GetSalesDone supports only iPhone and Salesforce.com.

GetSalesDone is available now for free in the Apple App Store. To see the app in action, please watch the video at: http://blog.getsalesdoneapp.com.

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About Dexplora
Dexplora builds tools for sales organizations to minimize reporting effort and maximize data quality and efficiency. Dexplora has launched its first product GetSalesDone, available in the Apple App Store, that integrates with Salesforce.com. Headquartered in Malmo, Sweden, Dexplora's solutions bring beautiful, simple design to enterprise products. For more information, please visit http://www.getsalesdoneapp.com.

About Creandum
Creandum is the leading Nordic venture capital firm investing in innovative and fast-growing technology companies within consumer, software and hardware industries. The firm has over €250M under management and has over the last decade invested in more than 20 companies including Spotify, Wrapp, Cint, Edgeware, iZettle and Videoplaza. For more information, please visit www.creandum.com.

About DN Capital
DN Capital is a global early stage and growth capital investor in software, mobile applications, digital media and e-commerce companies with offices in London and Palo Alto. Portfolio companies include Shazam Entertainment, Apsmart (sold to Thomson Reuters), Endeca Technologies (sold to Oracle), Datanomic (sold to Oracle),  Mister Spex, OLX (sold to Naspers), Airsense Wireless, MPME, Apsalar, Tbricks, and windeln.de. For more information, please visit  www.dncapital.com.

SOURCE Dexplora