Sweet'N Low® Don't Hesita(s)te™ Tour Partners With Big Brothers Big Sisters, Celebrities and Media Personalities to Spread Sweetness Across America

24-City Tour Serves Up Over 750,000 Samples, Raises More Than $35,000 for Charity

Oct 15, 2015, 08:01 ET from Sweet'N Low

BROOKLYN, N.Y., Oct. 15, 2015 /PRNewswire/ -- The Sweet'N Low "Don't Hesita(s)te" summer sampling tour has come to an end after spreading sweetness across America, paying visits to 24 cities in total, while raising money for Big Brothers Big Sisters along the way.

Sweet'N Low, America's favorite pink packet zero-calorie sweetener, launched the "Don't Hesita(s)te" tour on June 13th from New York City to encourage folks who haven't tried Sweet'N Low in a while not to "hesita(s)te" – which means to hesitate before tasting something – and try a sample of Sweet'N Low-sweetened iced tea.

For every free sample given out on tour – over 750,000 – Sweet'N Low made a donation to Big Brothers Big Sisters, raising more than $35,000 for the organization across both the national and local chapters. Big Brothers Big Sisters representatives also joined Sweet'N Low on site at the "Don't Hesita(s)te" tour in select cities to talk about the organization and recruit mentors.

"This was a perfect opportunity for Big Brothers Big Sisters to connect with and remind people how important it is for children to have  one-on-one trusting relationships with adult role models," said Pam Iorio, president and CEO of Big Brothers Big Sisters of America. "We are grateful for this campaign and partnership with Sweet'N Low."

The tour reached cities as far west as Dallas, TX and as far south as Panama City Beach, FL. Several local and nationally known celebrities made appearances at tour stops. Breakout country music star and Tennessee native, Kelsea Ballerini, joined Sweet'N Low to meet fans and sign autographs in Nashville. Hot off of a night at the Grand Ole Opry, country music singer and season ten American Idol runner-up, Lauren Alaina joined the tour in Atlanta. Craig Wayne Boyd, season seven winner of The Voice met with sweet lovers in Pittsburgh and in his home state of Ohio, Drew Lachey, TV personality and performer stopped by the Don't Hesita(s)te tour while it was at the Ohio State Fair.

"At Sweet'N Low, we know that tastes change over time – we want to remind America just how 'sweet' Sweet'N Low can be," said Kate Schneider, Marketing Director for the brand. "We had a great time on the tour, not only sharing the taste of Sweet'N Low with some of the nation's most popular cities, but helping to raise money for a great cause, as well."

For more information about the Sweet'N Low Don't Hesita(s)te Tour, visit sweetnlow.com/tour.

About Sweet'N Low®
For more than 57 years, Sweet'N Low®, America's favorite zero-calorie pink sweetener, has been helping millions of people around the world manage their weight by sweetening food and beverages without added sugars and unnecessary calories. Headquartered in Brooklyn, New York, Sweet'N Low is manufactured by Cumberland Packing Corp., a family-owned and operated business. For more information, please visit www.sweetnlow.com

About Big Brothers Big Sisters of America
Big Brothers Big Sisters, the nation's largest donor- and volunteer-supported mentoring network, holds itself accountable for children in its program to achieve measurable outcomes such as educational success, avoidance of risky behaviors, higher aspirations, greater confidence and better relationships. Partnering with parents/guardians, schools, corporations and others in the community, Big Brothers Big Sisters carefully pairs children ("Littles") with screened volunteer mentors ("Bigs") and monitors and supports these one-to-one mentoring matches throughout their course. The Big Brothers Big Sisters Youth Outcomes Survey substantiates that its mentoring programs have proven, positive academic, socio-emotional and behavioral outcomes for youth, areas linked to high school graduation, avoidance of juvenile delinquency, and college or job readiness.

Big Brothers Big Sisters provides children facing adversity with strong and enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. This mission has been the cornerstone of the organization's 110-year history. With more than 300 agencies across the country, Big Brothers Big Sisters serves nearly 170,000 children, their families and 170,000 volunteer mentors. Learn more at www.BigBrothersBigSisters.org.


Stephanie Meyering
845-235-7700 (mobile)

Kathleen Fletcher


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SOURCE Sweet'N Low