Swig's 7th Annual Save The Cups Campaign Returns to Ease the Financial Burden for Women Fighting Breast Cancer

After raising nearly $2 million to support 169 women fighting breast cancer since 2020, Swig aims to raise more money than ever this year to help women across the country.

SANDY, Utah, Sept. 14, 2026 /PRNewswire/ -- Swig, Home of the Original Dirty Soda®, is kicking off its seventh annual Save The Cups campaign, created to support women navigating breast cancer treatment while also promoting early detection.

This year, Swig aims to raise at least $650,000 to help even more women and families facing breast cancer, building on the impact the campaign has made since its launch in 2020.

THE STORIES THAT DRIVE SAVE THE CUPS

Behind the dollars raised are women navigating diagnoses, treatment and circumstances that extend far beyond cancer itself.

Kendra Levering, Missouri

Kendra Levering's breast cancer diagnosis turned her life upside down, forcing her to navigate chemotherapy, fertility preservation and the uncertainty that came with treatment. Throughout it all, small routines helped her hold onto a sense of normalcy — including regular trips to Swig, sometimes even while wearing her cold cap during treatment.

Kendra was selected as a Save The Cups recipient in 2025, bringing her connection to Swig full circle and providing meaningful financial support during one of the most difficult chapters of her life.

Carrie McKee, Utah

For Carrie McKee, Save The Cups played a role before she even knew she had breast cancer.

Carrie visited Swig's Oquirrh Mountain location in Utah and made a donation to Save The Cups. That simple moment prompted her to think about her own health, and she realized she was overdue for a mammogram.

She scheduled the appointment.

That mammogram led to her breast cancer diagnosis.

Carrie's story has become a powerful reminder of why early detection is an important part of the Save The Cups mission. The campaign was created to ease the financial burden for women fighting breast cancer, and Swig also hopes it encourages women to schedule the appointment, get checked and prioritize their own health.

Joy Skarka, Florida

Joy Skarka was 32 years old when she discovered a lump in March 2025 while at the hospital with her husband, who was battling brain cancer.

Months later, Joy underwent a double mastectomy, just 10 days before her husband passed away in August 2025.

Suddenly, Joy was navigating her own breast cancer treatment while grieving the loss of her husband and caring for their two young children.

When the Save The Cups team arrived at Joy's home to surprise her with the news that she had been selected to receive support, Joy shared that it was the couple's first home, the place where they had brought their children home and built their life together.

Stories like Kendra's, Carrie's and Joy's are why Save The Cups continues to grow. While every woman's circumstances are different, the goal remains the same: ease the financial burden during a time when families are already carrying more than enough.

HOW TO GET INVOLVED

Now through October 10, proceeds from Swig's fall menu and merchandise will support Save The Cups. Customers can also contribute by rounding up their purchase at participating Swig locations.

Save The Cups is also accepting nominations for women currently fighting breast cancer. To learn more about Save The Cups, nominate a loved one for assistance or apply for yourself, visit SaveTheCups.org.

HOW SAVE THE CUPS GOT STARTED

Swig Founder Nicole Robison created Save The Cups after experiencing that financial burden herself.

Diagnosed with breast cancer at 37, Robison completed treatment only to face significant medical debt. She later learned that an anonymous donor had stepped in and paid her medical bills — an act of generosity she has never forgotten.

That experience inspired Save The Cups and Robison's commitment to helping other women carrying similar burdens.

"I will never forget what it felt like to have someone step in during one of the hardest seasons of my life and lift a burden I didn't know how I was going to carry," Robison said. "Save The Cups is about doing that for other women. We may not be able to change their diagnosis, but we can remind them that they don't have to face every part of it alone."

ABOUT SWIG

Swig, Home of the Original Dirty Soda®, remains a premier leader in the beverage industry and ranks among the most rapidly expanding brands nationwide. Founded by Nicole Robison in St. George, Utah, in 2010, Swig pioneered the "dirty soda" movement by pairing traditional sodas with vibrant flavors, fresh fruit, purees and creams. Today, Swig operates more than 170 locations across 17 states and offers a diverse menu of Dirty Sodas, customized waters, Swig Energy drinks and sweet treats, including its signature pink-frosted sugar cookie. To find a nearby location and view current store hours, visit Swig.com.

SOURCE Swig