BOSTON, March 27, 2012 /PRNewswire/ -- Swipely, providing marketing tools to local merchants, today announced the launch of the Main Street Marketing Manager, a web-based platform for small businesses that turns the cash register into a direct marketing machine to grow sales. The Marketing Manager helps local merchants understand, retain and engage customers with powerful analytics, a turn-key loyalty program and targeted consumer campaigns.
The Main Street Marketing Manager works by converting the big data behind a merchant's credit card payment system into a direct marketing tool that brings customers back. It presents data through simple analytics on loyalty program membership, average ticket size, days since last visit and more. It also recommends personalized email campaigns to launch in one-click that boost ticket size and purchase frequency.
In minutes, a merchant can review the revenue opportunity associated with launching a particular campaign and automatically send the right message to the right customer at the right time- a 'set it and forget it' approach.
The Swipely Main St. Marketing Manager is designed to:
- Understand customer spending through simple analytics
- Segment customers based on historical shopping behavior
- Convert existing customers to loyalty customers
- Win back customers who haven't shopped in a while
- Send out targeted campaigns to increase revenue
"Swipely brings online marketing tools used by e-commerce giants offline to Main Street, turning the payment network into a marketing machine that any business owner can use," said Angus Davis, founder and CEO of Swipely. "We crunch the big data behind millions of transactions across our merchant network to help owners engage customers without becoming technology experts or spending lots of money or time they don't have."
The Marketing Machine is plug-and-play for merchants:
- No new point of sale system required
- No new hardware or software in the store
- No new behavior for staff operations
- No increase in payment processing fees
- No new consumer behavior required
Any neighborhood restaurant, salon or retail shop where customers use credit cards are perfect Swipely members and can launch a direct marketing program to grow sales today. By joining the Swipely network, merchants stay ahead of the curve and build repeat business as opposed to a one time, unprofitable revenue lift from new customers who don't become regulars.
Swipely provides marketing tools to Main Street merchants. It works by turning the cash register into a direct marketing platform and credit cards into a loyalty card that keep customers happy and coming back.
Founded in 2009 by Angus Davis, the Providence, RI based company includes veterans of Tellme, CVS, Microsoft, Netscape, and Paypal, and is backed by leading Silicon Valley investors including Index Ventures, Greylock Partners, and First Round Capital. Swipely is currently available at hundreds of merchants in Boston, Providence, New York and San Francisco, and is expanding to Washington D.C. and nationally in 2012.