Swirlgear Is Fast Off The Blocks With First Kickstarter Campaign

Specialty women's apparel brand reaches for new heights with launch of 2014 line and $150k Kickstarter goal

News provided by

Aug 14, 2013, 03:20 ET

CHICAGO, Aug. 14, 2013 /PRNewswire/ -- Swirlgear has set the pace for the future of women's athletic apparel with the aggressive launch of their $150k Kickstarter campaign. With a growing national presence, Lacie Whyte is pulling away from her competition with a female-focused running line bursting with color, technology and style.

The boutique line allows for proficiency of sport with high performance, dependable fabrics keeping athletes cool and dry during their most intense workouts. Constant flat stitching and longer cuts in the arms and body allow for ease of movement and flexibility, while a sleek fit keeps female athletes secure as they move. Swirlgear's fashion-forward designs and unique spray-dye color schemes warm up the monotony of dull hues often seen in sportswear. Currently the 12 versatile styles offered by the brand include a capped-sleeve tee, long sleeve shirt, shorts, running hoodie and running jacket.

"In preparing for multiple marathons, walks, and races, I saw the opportunity to create a quality line of unique clothing options for female runners," said Whyte, Founder and President of Swirlgear. "The Swirlgear line caters to women who are looking to stand out from the crowd and gives them the freedom to express their personality."

The launch of their first ever Kickstarter campaign is set to catapult the company into the next phase of expansion. Poised to be available by January 2014, the new running line will bring even more variety to an already unique selection. The new line will have 4 more colors, different cuts and styles to choose from. With more options available for consumers to diversify their running clothes selection Swirlgear is continuing the upward trend of becoming a household name in women's running gear.

"The business world is experiencing an entrepreneurial boom and it's a great time for Swirlgear to be carving their way into a competitive market," said Whyte. "But being a very young company, we lack the budgets that our competitors have at their disposal. We've taken a grassroots approach to introducing our brand depending heavily on entrepreneurs just like us and now with our Kickstarter campaign we hope to be able to reach more people and make the leap to the next level."

The Kickstarter campaign is running August 14^th - September 17^th. Depending on the level of funding, backers will have the opportunity to receive an email high-five for their contribution, Swirlgear apparel, an offering of the entire line or a chance to design a piece for the line and have it named after them. Funding from the campaign will supplement the 2014 line's costs for production, customs and freight fees.

To catch a glimpse of the new line and to help fund Swirlgear's Kickstarter campaign visit: http://www.kickstarter.com/projects/swirlgear/empowering-women-runners-one-piece-of-swirlgear-at

SOURCE Swirlgear