Swiss Watchmaker Tissot Announces New Watches As Part of Madison Square Garden Partnership

First Watches Presented to Knicks' Great Larry Johnson and Rangers Legend Adam Graves at Unveiling of New Tissot Lobby Clock in Madison Square Garden Box Office

Oct 25, 2012, 10:30 ET from Tissot Swiss Watches from ,Madison Square Garden Company

NEW YORK, Oct. 25, 2012 /PRNewswire/ -- Today, Swiss Watchmaker Tissot announced the launch of exclusive Madison Square Garden watches, during the unveiling of Tissot' s new lobby clocks in the Arena Box Office. Longtime Tissot brand ambassador, Danica Patrick, presented the first watches to Knicks' great Larry Johnson and Rangers legend, Adam Graves. Two styles of watches were created, featuring a custom case back. Tissot is the Official Timepiece of Madison Square Garden.

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"Tissot is excited to continue its partnership with Madison Square Garden and to be able to give fans a quality Swiss timepiece inspired by The World's Most Famous Arena," commented Francois Thiebaud, Tissot President. "We are honored to be part of Phase II of the transformation of The Garden, which now includes the new Tissot lobby clocks. New Yorkers and visitors can both count on us to provide the time during home games. We will also provide a countdown to any tip-off and face-off, on the outdoor marquees."

"Tissot is a valued partner of Madison Square Garden, and we are excited to have collaborated with them to bring fans an original new watch to help ensure they are on time to see their favorite teams and events at The Garden," said Greg Economou, executive vice president of corporate sales and solutions for MSG Sports. 


The Madison Square Garden case backs are presented on two new collections that were launched at the Basel Fair 2012 – the Tissot PRX Sports Chronograph and the Tissot T-Touch Classic. Fans will have the choice between four models of the Tissot PRX Chronograph for $595 - $695 or three variations of the Tissot T-Touch Classic for $675 - $695.

The new timepieces will be available beginning in mid-December exclusively at Madison Square Garden, Macy's Herald Square, and online at

About Tissot Swiss Watches

For Tissot, "In touch with your time" is far more than an advertising claim. This phrase expresses the brand's DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura Mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 160 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world's largest watch producer and distributor of Swiss Watches, as well as official timekeeper and partner of MotoGP, FIM Superbike, FIBA, AFL and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, "Innovators by Tradition".

About The Madison Square Garden Company

The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company's overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, track and field and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company's venues. MSG Media's television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music.  MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD.  MSG Entertainment is one of the country's leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes.  MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company's diverse collection of venues. These venues consist of Madison Square Garden, Radio City Music Hall, The Theater at Madison Square Garden, the Beacon Theatre, the Chicago Theatre, the Forum in Inglewood, CA, and the Wang Theatre in Boston, MA. More information is available at

SOURCE Tissot Swiss Watches; Madison Square Garden Company