Swisscom Launches Innovative Video and TV Services Based on Mobixell's Converged Rich Media Delivery Platform

SAN JOSE, California, April 7, 2010 /PRNewswire/ -- Mobixell Networks, a leading provider of Rich Media Mobile Internet and Broadband solutions, today announced that Swisscom, a major telecommunications provider in Switzerland, has deployed Mobixell's converged rich media delivery solution to bring video and live TV to personal computers and smartphones. Mobixell allows Swisscom to offer and manage over 50 live TV channels that can be watched in HD quality via PCs, laptops, Apple iPhone(R) and other mobile devices, as well as across multiple networks such as DSL, Wi-Fi, hotspots or HSPA/UMTS/Edge.

By bringing the television experience onto computers, iPhones and other mobile devices, Swisscom is creating an additional opportunity to engage with subscribers and build a platform for generating more revenue streams and increasing average revenue per user. The service, launched in March of this year (see Swisscom's announcement here: http://www.swisscom.com/GHQ/content/Media/Medienmitteilungen/2010/20100323_MM _Swisscom_TV_air.htm ), is focused on innovation and exceptional quality, and enables Swisscom's users to access "Swisscom TV Air" to receive television programmes or live sport events on computers and Internet-capable mobile phones. With circa 500 films and documentaries, the new service allows Swisscom customers to turn their computer into a cinema. To support these services, Mobixell's Videon(TM) enables high quality, manageable video delivery across all access networks using the most advanced streaming protocols - Microsoft's Silverlight(R) Smooth Streaming, Apple's HTTP live streaming, Adobe RTMP and 3GPP streaming in a centralized delivery platform.

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Volker Dietzel, Head of TV& Portal Development of Swisscom said, "Video accounts for about 60% of all mobile internet and data traffic, and currently is one of our most significant revenue streams. We were impressed by Mobixell's video solutions and expertise which allows us to provide best quality mobile video and TV services to our subscribers, no matter where they are or what device they are using; we rely on the flexibility and performance of the Mobixell platform to enable us to further extend our rich media services to our subscribers."

Avichai Levy, EVP Marketing of Mobixell commented: "We are delighted that an innovative operator such as Swisscom has selected Mobixell's Videon(TM) solution to accomplish their vision for converged rich media delivery platform to computers and mobile devices. Mobixell is committed to its vision of "Rich Media Mobile Internet", supported by our latest acquisition of 724 solutions, and continues to provide innovative solutions to support mobile operators in delivering access to high quality Video and TV services."

About Swisscom:

With a mobile market share of approx. 64%, Swisscom is the number one company in the Swiss mobile communications sector. In the 2009 financial year Swisscom Group generated sales of CHF 12.001 million and a operating income of CHF 4.666 million. Swisscom posted a robust growth in its TV business in 2009, almost doubling the customer base within the space of a year to 230,000. The net number of mobile subscriber in Switzerland grew in 2009 by 240,000 or 4.5% to 5.6Million. Compared with 2008, DSL broadband access lines in Switzerland increased by 47,000 to 1.8 million. The company also offers Internet access via wireless LAN at more than 1000 hotspots. This unusual technology mix is the basis for a comprehensive mobile broadband network and high-quality mobile communications services. Swisscom has been offering UMTS-based services since November 2004, including live TV and video telephony. Its Mobile Unlimited PC card also offers an automatic, seamless and fast way to make mobile connections to the Internet. Incidentally, Swisscom's subscribers are not only contactable anywhere in Switzerland. They can also be contacted via some 400 mobile networks throughout the world.

About Mobixell: Mobixell Networks provides innovative Rich Media Mobile Internet, Mobile Broadband, Mobile Messaging and Mobile Advertising solutions to mobile operators and content providers. Mobixell's solutions focus on enhancing the user experience to increase adoption, encourage customer loyalty, and build on the operators' assets to introduce new revenue streams. Mobixell provides tailored solutions to over 300 mobile operators and content players worldwide, including top-tier carriers in five continents. Founded in late 2000, Mobixell is a US based company with additional offices in the UK, Germany, Switzerland, India, China, and Israel. For more information, visit the company's website at http://www.mobixell.com

    Media Contacts:

    Avichai Levy                              Kirsten Scott and Maria Muller
    Executive VP Marketing Mobixell Networks  eclat Marketing
    Email: [email protected]          Email: [email protected]
    Tel: +972-544-666-785                     Tel: +44(0)1276-486-000

SOURCE Mobixell Networks LTD.