PALO ALTO, Calif., Dec. 16, 2013 /PRNewswire/ -- Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today announced Symphony EYC Click & Collect, a comprehensive offering that provides flexible options for merchandise management across the order, fulfillment, collection and replenishment processes. The offering encompasses Symphony EYC's previously announced Drive Solo module, new options for store order preparation and pick-up, as well as merchandise management options for both in-store and distribution center replenishment.
Slovenia's Mercator Group has taken advantage of the Symphony EYC Click & Collect offering to design a service that gives its 640,000 daily grocery customers access to its hypermarket assortment coupled with the convenience of timed collection and home delivery. Each order is centrally controlled and transferred to the appropriate hypermarket for customer fulfillment.
"With a large proportion of the Slovenian population living in out-of-town areas, Click & Collect offers hypermarket assortments to local shoppers including both grocery and general merchandise products. The next steps for this omni-channel service will be to allow shoppers to order items from their hypermarket and collect at their local convenience outlets," said Igor Marosa, Senior Vice President in charge of Mercator operations Slovenia and Croatia. "With Symphony EYC we can identify buying behavior and ensure our supply chain operations respond to demand across all our stores, enabling us to offer shoppers more choice regardless of their geographical location."
Multiple Options for Item Pick-up and Inventory Replenishment
Symphony EYC Click & Collect includes flexible modules for store pick-up as well as the retail system components that automate and optimize online ordering, product assortment and shelf replenishment to preparing orders for customers. Symphony EYC Click & Collect helps retailers identify customer behavior and orchestrate supply chain processes with the actual demand for in-store products, which enables them to offer an even broader portfolio of products to their customers.
"The anytime, anywhere consumer now demands a range of shopping formats catering to all their needs and wants, of which Click & Collect is one. The concept has emerged to satisfy the increasing importance placed on convenience by today's time-poor shoppers," said Ellen Dixon, SVP of Global Marketing, Symphony EYC. "Alongside savings in time, Click & Collect is growing in popularity due to the fact that it places the shopper firmly in control. Now retailers can offer the customer flexibility of shopping where they want with assurance of inventory availability linked to options for pickup, delivery or in-store product fulfillment."
Multimedia and Resources
- Download the Planet Retail Click & Collect white paper.
- Watch the Mercator video on Click & Collect in Slovenia.
- Schedule a briefing with Symphony EYC at booth #3255 at NRF 2014 in New York City.
- Follow Symphony EYC on Twitter @SymphonyEYC
About Symphony EYC
Symphony EYC delivers ROI for retailers and manufacturers by using customer insights to drive execution through software and services that enable a better customer experience and optimized operations. The solutions optimize multi-channel customer engagement strategies, assortment, merchandising, marketing, inventory fulfillment, store operations and supply chain execution ensuring multi-channel connectivity of both the customer experience and retail operations. Deployed in over 70 countries, Symphony EYC is a strategic partner to leading retailers and manufacturers worldwide enabling them to differentiate against the competition, improve productivity and deliver value to the bottom line. More at www.eyc.com and follow us on twitter @SymphonyEYC.
SOURCE Symphony EYC