Synamedia unveils Quortex Switch: the industry's first standards-based CDN switching solution for enhanced multi-CDN management
Quortex Switch optimizes CDN switching to cut streaming costs while boosting quality and reliability
LONDON and LAS VEGAS, March 18, 2025 /PRNewswire/ -- Synamedia, a leading provider of video software solutions, today announced the launch of Quortex Switch, a next-generation SaaS-based multi-CDN management tool designed to optimize streaming costs, quality and reliability. An industry first based on the latest content steering standards, Quortex Switch simplifies the design of multi-CDN systems to dynamically route end-users to the best available content sources. It eliminates the need for proprietary client-side code and enables seamless standards-based communication between the player and the content steering server, allowing for benefits such as mid-stream switching across multiple CDNs for uninterrupted viewing experiences.
Making its debut at The NAB Show 2025 in Las Vegas (April 5-9), Quortex Switch is the latest addition to Synamedia's award-winning Quortex portfolio. A standalone solution, Quortex Switch supports any CDN from any provider —including Synamedia's Fluid Edge private CDN. It puts an end to traditional CDN switching inefficiencies by enabling dynamic traffic balancing and intelligent content delivery.
Quortex Switch empowers content providers to dynamically manage complex video streaming topology with ease. The tool enables configurable balancing rules for each audience segment, improving efficient traffic management and service reliability. With it, content providers can streamline their delivery based on QoE metrics and by segmenting viewers based on factors such as geographic location and assigning dedicated CDNs to certain audiences. This data-driven approach allows for informed balancing decisions, enabling uninterrupted streaming and rapid disaster recovery when needed.
Beyond performance optimization, Quortex Switch helps content providers reduce costs by using balancing decisions to manage CDN usage commitments and pricing differences. This prevents payment for unused capacity and unnecessary fees. It can also allow customers to prioritize decisions based on energy usage, making streaming more sustainable and cost-effective.
Synamedia's team of distinguished engineers actively participate in developing content steering global standards with organizations such as the DASH Industry Forum (DASH-IF), the Streaming Video Technology Alliance (SVTA) and the Common Access Tokens (CAT) and Common Media Client Data (CMCD) initiatives, which contributed to the launch of Quortex Switch.
"Content providers tell us that scaling video delivery is the single biggest challenge they face, yet they still rely on inefficient proprietary software and complex custom integrations, as well as the use of inadequate protocols such as DNS redirection," said Julien Signes, EVP, Video Network, Synamedia. "By combining intelligent traffic management, real-time QoE insights provided by Mux, and sustainability-focused cost control, Quortex Switch delivers a more resilient, scalable streaming experience."
Quortex Switch is available through the Quortex portal and can be integrated with Quortex SaaS products including Quortex Link and Quortex Play. It will be on display in Synamedia's NAB booth #W2443. To schedule a demo, please click here.
About Synamedia
We're trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, anti-piracy solutions, and video network solutions for processing, distribution, and delivery. Synamedia is backed by the Permira funds.
LinkedIn: Synamedia
For press and analyst queries, please contact:
Noelle Rutolo
SOURCE Synamedia
Share this article