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Synaptics, Pulte Group, Cheesecake Factory, Nordstrom and Macy's highlighted as Zacks Bull and Bear of the Day

Zacks Investment Research, Inc., www.zacks.com. (PRNewsFoto/Zacks Investment Research) (PRNewsFoto/ZACKS INVESTMENT RESEARCH)

News provided by

Zacks Investment Research, Inc.

Aug 20, 2013, 09:30 ET

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CHICAGO, Aug. 20, 2013 /PRNewswire/ -- Zacks Equity Research highlights Synaptics (Nasdaq:SYNA-Free Report) as the Bull of the Day and Pulte Group (NYSE:PHM-Free Report) as the Bear of the Day. In addition, Zacks Equity Research provides analysis on the Cheesecake Factory Inc. (Nasdaq:CAKE-Free Report), Nordstrom Inc. (NYSE:JWN-Free Report) and Macy's, Inc. (NYSE:M-Free Report).

(Logo: http://photos.prnewswire.com/prnh/20101027/ZIRLOGO)

Here is a synopsis of all five stocks:

Bull of the Day:

What's the most appealing feature of our smartphones, besides their ability to keep us connected and informed? Arguably it is the touchscreen which allows us to glide effortlessly through our favorite forms of communication, information, and entertainment.

Synaptics (Nasdaq:SYNA-Free Report) is one of the key developers of touchscreen technology with Samsung smartphones as a primary customer. As Samsung phone sales grow in Asia and the US with each rollout of new devices, Synaptics looks to benefit.

And recent uncertainty about whether SYNA would face new competition in this role has settled on the idea that they will be the top supplier even though Samsung may always have to contract with multiple technology vendors. Plus, there is now speculation that SNYA technology will be featured in the latest Samsung tablets and notebooks due this fall.

I last wrote about SYNA as a Zacks #1 Rank in late June -- the day before the company raised guidance and thereby launched the stock up over 15% the next day. This week, SYNA has returned to the top 5% of companies which have the highest earnings momentum.

Bear of the Day:

Is the housing recovery over? From one look at the homebuilder stocks you would think so. The steep climb in interest rates has taken the whole group into bear market territory and the $6.3 billion Pulte Group (NYSE:PHM-Free Report), builder in over 25 states, has been a leader of the decline.

At its May peak, the stock was trading over $24, which means its market cap was over $3 billion greater only 3 months ago. Since it became a Zacks #5 Rank Strong Sell on August 3rd, it has fallen another 8% from $17 to $15.65.

Here's a look at the trend of earnings estimates for PHM which shows how the dreaded Fed "taper talk" has turned the outlook for this builder and others...

As we have watched stocks like Ryland, KB Homes, Lennar and DR Horton get clobbered by 25% to 35% since their May highs, PHM was down 40% last week. It is also the first of these to slip to a Zacks #5 Rank.

Additional content:

Cheesecake Factory Expands to Michigan

Casual dining restaurateur, The Cheesecake Factory Inc. (Nasdaq:CAKE-Free Report), which currently boasts nearly 176 restaurants across the United States, has unveiled a restaurant in Novi, Mich. This is the third of the company's targeted 8-10 outlet openings in 2013 and bears evidence to its strategy of expanding in the lucrative domestic market.

The restaurant, located in the Twelve Oaks Mall, marks Cheesecake Factory's debut in Michigan. The 8,400 square foot-restaurant can accommodate around 225 diners at a time.

A major regional shopping center, Twelve Oaks Mall, is strategically located at the intersection of I-96 and Novi Road. The shopping centre boasts stores of major American retail giants such as Nordstrom Inc. (NYSE:JWN-Free Report) and Macy's, Inc. (NYSE:M-Free Report). We believe that the restaurant's strategic location, along with its attractive menu and contemporary ambience, will drive traffic, going ahead.

According to the National Restaurant Association, the restaurant industry of Michigan acts as a major catalyst of its economic development. The Michigan restaurant industry is projected to generate around $13.1 billion in revenues in 2013.

Get today's Zacks #1 Stock of the Day with your free subscription to Profit from the Pros newsletter:

About the Bull and Bear of the Day

Every day, the analysts at Zacks Equity Research select two stocks that are likely to outperform (Bull) or underperform (Bear) the markets over the next 3-6 months.

About the Analyst Blog

Updated throughout every trading day, the Analyst Blog provides analysis from Zacks Equity Research about the latest news and events impacting stocks and the financial markets.

About Zacks Equity Research

Zacks Equity Research provides the best of quantitative and qualitative analysis to help investors know what stocks to buy and which to sell for the long-term.

Continuous analyst coverage is provided for a universe of 1,150 publicly traded stocks. Our analysts are organized by industry which gives them keen insights to developments that affect company profits and stock performance. Recommendations and target prices are six-month time horizons.

Zacks "Profit from the Pros" e-mail newsletter provides highlights of the latest analysis from Zacks Equity Research. Click here to subscribe to this free newsletter today.

About Zacks

Zacks.com is a property of Zacks Investment Research, Inc., which was formed in 1978. The later formation of the Zacks Rank, a proprietary stock picking system; continues to outperform the market by nearly a 3 to 1 margin. The best way to unlock the profitable stock recommendations and market insights of Zacks Investment Research is through our free daily email newsletter; Profit from the Pros.  In short, it's your steady flow of Profitable ideas GUARANTEED to be worth your time! Register for your free subscription to Profit from the Pros.

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Zacks.com provides investment resources and informs you of these resources, which you may choose to use in making your own investment decisions. Zacks is providing information on this resource to you subject to the Zacks "Terms and Conditions of Service" disclaimer. www.zacks.com/disclaimer.

Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit http://www.zacks.com/performance for information about the performance numbers displayed in this press release.

SOURCE Zacks Investment Research, Inc.

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