Synergy Brand Management Merges Connectivity With Creativity

FORT LAUDERDALE, Fla., Sept. 15 /PRNewswire/ -- In a 70,000-square-foot warehouse only a few miles away from Florida's Ft. Lauderdale International Airport, Sandy Lechner and his team of marketing gurus are busy creating national and local programs for some of the most well-known companies in the country. From innovative online approaches to complete turnkey print services, Synergy Brand Management (SBM), formerly known as Synergy Media Team, is the one-stop shop for companies looking to build their brand and drive traffic through the door.  

With a focus on increasing sales and profitability, SBM combines the capabilities of software, printing and fulfillment companies all in one. With direct mail, apparel, banners, grand opening kits and loyalty programs on its extensive menu of creative products and services, SBM immerses itself in each brand it services—striving to understand the history of the concept, current condition of the business and future of the system.

"Our unique brand management has really evolved over the past two years. We have a great team with a keen focus on ROI, yet we never sacrifice creativity," Lechner says. "In addition to our impressive printing facility, we have a full-time design staff capable of full-concept planning. We allow companies to consolidate up to 15 supplier relationships into a one source solution. So the name change came about because of the demand from clients for more managing of the entire brand."

CEO and president, Sandy Lechner, founded the company in 2008 after recognizing a void in the market for what he calls "brand management." But Lechner is no stranger to entrepreneurism. With a strong background in publishing and printing, he was recruited by St. Ives in 2002 to serve as senior vice president and launched a national franchise print division. He left St. Ives in 2007 and created Synergy Media Team a year later.

Today, Synergy Brand Management services over 20 top brands. "Distinguishing your brand from others is an absolute necessity for business survival," says Lechner, "especially in these times."

www.synergybrandmanagement.com

SOURCE Synergy Brand Management