Synthesio Announces "Beam," the Social KPI Command Center

Beam enables enterprises and agencies to visualize and share social KPIs, data and conversations in real-time

Jan 13, 2016, 09:13 ET from Synthesio

NEW YORK, Jan. 13, 2016 /PRNewswire/ -- Synthesio, the leading global Social Intelligence platform and social media monitoring tool, announces an exciting new advanced command center, Synthesio Beam™. Beam is designed to help enterprise brands and agencies focus on the right KPIs and elevate insights throughout their entire organization.

"Social data can drive insights for the whole business, not just for social marketers. At Synthesio, we've made it our mission to go beyond basic social metrics, and transform social media into actionable KPIs," explained Synthesio's VP of Product, Matthew Zito "We started with our ROI metrics last year that allowed organizations to tie social data to business results, and with today's release, we've broadened the reach of our capabilities. Synthesio Beam allows enterprises to see what's happening in real-time and share key metrics and insights with the entire organization in a visually appealing and easy-to-understand fashion."

Beam is a customizable command center that is uniquely built to serve the needs of each individual client. Providing customers with an easy-to-digest display of social data that will allow for better:

  • Competitive Benchmarking: Customers will be able to better see and understand how their brand compares to their competitors through real-time metrics, timelines and Synthesio's Social Reputation Score (SRS).
  • Content Performance: Easily measure the impact of a brand's content across the web and see how the conversation around that content breaks down across top social networks, hashtags, URLs, tweets and more. This also provides a better ability to optimize campaign content in real-time with feedback from customers and online audiences.
  • Brand Health: Beam makes it simple for brands to manage their health through a real-time view of how brand properties, channels and topics are performing. It also allows for analyzing brand strengths and weaknesses to achieve a higher ROI from its social work.
  • Conversation Monitoring: Enterprise brands and agencies will be able to follow conversations in real-time within Beam, which will also allow the business to view important analytics about each post and user. For example, media attached to posts, the SynthesioRank (influence) and other key information that will help a business find immediate insights to connect to its metrics.

"The key to breaking down organizational silos that have long kept social data restricted to the marketing team, is presenting metrics to the business that everyone can understand and glean insights from. Beam does this in a customizable way, focusing your organization on the metrics that matter," said Leah Pope, Synthesio's Chief Marketing Officer. "Customers are able to monitor top social KPIs to benchmark their brand, analyze content performance, measure brand health and follow brand conversations in real time. It also allows our customers to monitor the entire web, as well as educate each department on that data, which ultimately will allow our customers to capitalize on the insights and information that they are gleaning from complete data, in real time."

Synthesio Beam is an out-of-the-box command center solution that is supported by Synthesio's global client success team to insure that clients get the maximum value out of their command center implementation.

About Synthesio

Synthesio, named the leader in a 2014 report looking at enterprise social listening, is a global Social Intelligence platform used by some of the world's top brands, and the agencies that support them. Synthesio is the framework for building social intelligence that provides real business results. Whether an organization's social team is built within Marketing or crosses multiple departments, business units or geographies, Synthesio helps teams listen to, and analyze, consumer conversations across social and mainstream media within one platform. Founded in 2006, Synthesio has offices in New York, Paris, London, and Singapore.

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SOURCE Synthesio