synthesis - High-Tech Come-Uppance - Goog-Up

Dec 10, 2010, 12:01 ET from synthesis

SEATTLE, Dec. 10, 2010 /PRNewswire/ -- The following was published on December 7, 2010, by Shafeen Charania, author of the synthesis blog, winner of the 2008 Weblog award for best new blog, and's 25 best blogs of 2009.

Google has achieved an incredible amount of success in a very short period of time. Revenues have grown more than 7X, and employees almost 5X over the last five years. Now Google is losing key employees to upstarts like Facebook and Twitter, and they are also upping the salary ante to compete for new hires. In fact, Google's solution to winning and retaining employees is just to increase salaries.

When you grow this fast, some things fall through the cracks. Why does this happen so often to high-tech companies? One of the lowest priorities in most high tech companies is people management, and understanding how best to build an organization where the people want to work, and are able to do their best work for the team.

Most organizations (like Google) manage symptoms – in this case, they're focused on why people leave, and the more crucial (and sustainable) approach of understanding why people stay. That's where successful high-tech companies tend to fail most.

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