synthesis - Success Is not Size - Googlets

SEATTLE, Aug. 27 /PRNewswire/ -- The following blog post was published on August 21, 2010, by Shafeen Charania, author of the synthesis blog, winner of the 2008 Weblog award for best new blog, and Time.com's 25 best blogs of 2009.

Why is bigger better? Why do all corporations wish to grow revenue, market cap, number of employees, etc.? Why is that the measure of success? When a company starts out, it's tough, scrappy, and fighting to get a toehold; while stressed, the employees are focused, committed, and driven. They know the beginning is always difficult. At some point, traction occurs and revenues flow; with this foothold, employees are energetic, see progress, and are happy. But as the company "matures," it changes, success is now an obligation, it becomes drudgery, there's politics, and the pressure is relentless.

There is a "right" size, but we seem to brush right past it. Google appears to be a case in point – they've gotten to the point where the burden and challenge of growth results in poor decision making and choices. There is a better way; rather than rampant growth, Google should spin off Googlets, who, supported by the "mother ship" must find their own paths to success…

To learn more, please visit: http://interacc.typepad.com/synthesis/2010/08/googlets.html.

Thank you

SOURCE synthesis