synthesis - Timeless Good - Endurance

Dec 03, 2010, 12:01 ET from synthesis

SEATTLE, Dec. 3, 2010 /PRNewswire/ -- The following was published on November 29, 2010, by Shafeen Charania, author of the synthesis blog, winner of the 2008 Weblog award for best new blog, and Time.com's 25 best blogs of 2009.

Is "good" timeless? Some things do stand the test of time, but many don't. A good way to treat an illness 100 years ago is probably not preferred today. Things change. In business things change even more quickly. What was a good business model even a decade ago may not be relevant today.

It used to be that market share was a company's measure of success – a decade ago, you might have said Apple lost the PC war to Microsoft. Would you say the same today? Was Apple seeking a higher market share than Microsoft? Pundits say that Android will dominate the smartphone war and the iPhone will be the loser. While it may be true that Android will sell more units, surely we've learned that there are better measures of success (and "good") than market share?

We've certainly learned that a dominant market share comes with a regulatory cost, almost certain commoditization, and a threat to sustained success. There are other ways to be good, and to win.

To learn more, please visit: http://interacc.typepad.com/synthesis/2010/11/endurance.html.

Thank you

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