SEATTLE, Jan. 8 /PRNewswire/ -- The following blog post was published on January 2, 2010, by Shafeen Charania, author of the synthesis blog, winner of the 2008 Weblog award for best new blog, and Time.com's 25 best blogs of 2009.
When a business faces severe revenue shortfalls, it's survive or die, and everyone bears down to figure out how to live another day.
When a university faces the prospect of economic extinction, many respond as a business would, grasp at every straw, do whatever it takes to survive. But whatever it takes for a university needs to be a higher standard than a corporation. They have to stay true to their core values and raison d'etre. For example, a Liberal Arts school was created to be just that, it can't suddenly turn itself into a vocational school just to make a buck.
There has to be a better approach to maintaining the essence of that school, while creating a product that has sufficient value that students in any economic climate will want to enroll.
To learn more, please visit: http://interacc.typepad.com/synthesis/2010/01/differentiation.html.