Systems Alliance Announces Keynote Speakers for SiteExecutive CMS User Conference, Empower 2011, November 15-17, 2011

HUNT VALLEY, Md., Nov. 2, 2011 /PRNewswire/ -- Systems Alliance Inc., a Web and IT consulting firm helping clients build, assess and optimize online properties, today announced the keynote speakers for its forthcoming SiteExecutive user conference, Empower 2011, scheduled for November 15 - 17, 2011 at the Baltimore Marriot Hunt Valley Inn in Hunt Valley, Maryland.

(Logo: http://photos.prnewswire.com/prnh/20110510/PH98473LOGO )

Building on the conference theme of empowerment, this year's keynotes will provide attendees with insight into two topics impacting marketers, content managers and executives responsible for developing, managing and optimizing their organization's online properties:

• Social Media and the Law: Led by Michael D. Oliver, Partner with the law firm Bowie & Jensen (recently named Baltimore Area's Intellectual Property Lawyer of the Year by Best Lawyers) and Kimberly S. Grimsley, Head of Trademark Department, Bowie & Jensen, this session will help attendees navigate the legal obstacle course of advertising and privacy rules, and brand protection strategies, in social media marketing campaigns.
• Creating an Excellent Web User Experience: Members of this keynote panel, moderated by Mark Dabrowski, vice president, Web Effectiveness Consulting, Systems Alliance, will provide insight into critical factors influencing the online user experience, spanning infrastructure performance and typography to accessibility compliance and marketing strategy. Panelists include:
  • Dan Greller, Managing Director, Legg Mason Technology Services
  • Jeanne Ivy, DCD, Web Consultant, Systems Alliance
  • Ken Nakata, Director, Accessibility Consulting Practice, HiSoftware
  • Dan Soschin, Interactive Marketing Director, American Public University System

Empower 2011 is being sponsored by Symantec, F5 Networks and HiSoftware. The event is free of charge for all current SiteExecutive clients.  Visit http://empower.siteexecutive.com to register and learn more about the conference agenda and post-conference training sessions -- or follow conference updates on Twitter using #secon2011.

About SiteExecutive Web Content Management Software
SiteExecutive Web content management software reduces the complexity, cost and effort of building highly effective online properties. SiteExecutive is available by perpetual license or software as a service (SaaS). It gives non-technical personnel the means to create, manage and optimize Web and mobile sites in real-time, while maintaining compliance with organizational processes, branding guidelines and industry best practices. To learn more, please visit: http://www.siteexecutive.com.

About Systems Alliance
Systems Alliance, Inc., founded in 1993, is a Maryland-based company that provides business and technology consulting services to leading corporate and public sector clients including American Public University, Baltimore County Government, Conde Nast, Johns Hopkins Institutions, Modell's Sporting Goods and Random House. Systems Alliance has local offices in Georgia and Tennessee. To learn more, visit: http://www.systemsalliance.com.

Contact:
David Schreiber
(410) 343-7731
[email protected]

SOURCE Systems Alliance, Inc.