Tabatha Coffey and Viviscal Makeover American Attitudes About Hair

CHICAGO, Sept. 20, 2011 /PRNewswire/ -- In America, talking about hair thinning and hair loss is taboo, only discussed with embarrassment and great uneasiness. Although hair thinning and hair loss is very common, more than 60 million American women and men suffer from the condition; the topic is mostly shared with physicians, dermatologists and stylists. To help lift the veil of secrecy and shame, Tabatha Coffey, celebrity stylist and star of Tabatha's Salon Takeover, has partnered with Viviscal natural hair supplements. Coffey and Viviscal aim to educate about hair loss and thinning, making the topic mainstream and helping to ease Americans' concern, restoring confidence and triumph.

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"Besides heredity, there are many reasons for hair loss and thinning," says Tabatha Coffey. "I see signs of the problem in my clients and speak candidly with fellow stylists about the issue and its growing incidence in young women. In fact, I've always had thin hair and experienced severe hair loss during the loss of my mother."

With Viviscal, Coffey will share information online and invite open conversations about hair loss and thinning on social networks. She will also share her personal experience with hair loss as well as, the initial signs, tips for covering up bald spots and advice for prevention and maintenance.

Fast-paced routines, daily stress, diet and over-styling are driving an increase in hair thinning and hair loss among 20- and 30-somethings. Stars, models and celebrity stylists have long been taking and recommending Viviscal supplements.

Viviscal nutritional supplements are clinically proven and scientifically tested as an effective tool to combat thinning hair in both men and women, and is appropriate for all hair types. It is actually the #1 hair supplement in the world and the only one to have five clinical trials behind it.  These 100 percent natural tablets contain the exclusive AminoMar C Marine Complex that supplies vital nutrients needed to nourish thinning hair and promote existing hair growth. AminoMarC is made up of fish proteins that increase the body's natural production of keratin. The Finnish product works in four stages over a period of four to six months, with many users seeing results in as early as three months.

Viviscal hair supplements are available at Rite-Aid nationwide, online at www.viviscal.com or by calling 1-877-333-4581. A 60-tablet box of Viviscal, equivalent to one month's supply, is priced at $49.99. Viviscal Professional, a stronger version of the supplements, is exclusively available through salons, spas and physician offices. The Professional line supplements contain 28 percent AminoMarC Marine complex, as well as Biotin, Fumed Silica and Procyanidin B2, an apple extract. For more information on the professional line, visit www.viviscalpro.com.

For maximum results, supplements should be taken twice daily – once in the morning and then again in the evening. Visit viviscal.com for more information.

ABOUT THE VIVISCAL BRAND:

Viviscal is the world's leading brand of dietary supplements for the treatment of reversible thinning hair for both men and women. Made in Finland, Viviscal uses a proprietary marine complex called AminoMar C™, originally identified by Finnish researchers in the 1990s. The treatment is supported by five European scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland's Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany.   Viviscal is owned by Lifes2Good, whose U.S. headquarters are in Chicago, Illinois.

ABOUT TABATHA COFFEY:

Tabatha Coffey has devoted her entire professional life to achieving excellence in hair design and education. For three successful seasons, she has brought her years of hands-on experience to Bravo's hit series, Tabatha's Salon Takeover. As previously announced by Bravo, "Tabatha Takes Over" has been picked up as a new format in its fourth season. Produced by Reveille with Howard T. Owens as Executive Producer, Coffey, the tressed-to-kill queen of salon transformations, hits the road again – but this time she's taking over more than just salons. "Tabatha Takes Over" follows the demanding perfectionist as she takes over various small businesses and family enterprises and whips them into shape. Coffey recently released a best-selling memoir titled It's Not Really About the Hair: The Honest Truth About Life, Love, and the Business of Beauty via Harper Collins/ItBooks. The book is currently in its third printing and has consistently sold out at venues across the country during Coffey's national book tour. Coffey's recent accolades include the award for Logo's fourth annual NewNowNext Awards where she won the trophy for fan-voted "Most Addictive Reality Star." She works regularly as editorial stylist and contributing writer for fashion and beauty publications including a guest blogger stint with PopSugar. Coffey also shined on the red carpet as Award Show correspondent for TV Guide Channel at the 2011 Academy Awards and appeared as expert on Fashion Wrap episodes for the 2011 Grammy Awards and Academy Awards. She has also been tapped as a Presenter for this year's GLAAD Media Awards.

CONTACT:  Rosalie Morton 703-894-5460

SOURCE Viviscal