NEW YORK, July 28, 2016 /PRNewswire/ -- With her signature platinum pixie and tough love approach, Tabatha Coffey is all business. As the star of BRAVO TV's Tabatha Takes Over, she steered business owners out of the woods and onto success for five seasons. Now she's ready to turn her attention to the Matrix community. Matrix VP and General Manager Paul Schiraldiannounces Tabatha has assumed the position of Matrix Global Business Ambassador.
In this role, Tabatha will support the company, its distributors, salon owners and stylists with strategic business planning and guidance on an ongoing basis. She will contribute to building digital assets that will be accessible to all members of the Matrix community, and leverage her knowledge and experience across social media platforms. Known as an advocate for achieving excellence, Tabatha will also lend her voice to the training, education and sales staff members of Matrix to help communicate the brand's innovative offerings and renowned educational programs across the globe.
A native of Australia, Tabatha was an accomplished stylist, salon owner and educator when she was named "Fan Favorite" on BRAVO's Shear Genius. That led to her successful runs with Tabatha's Salon Takeover and Tabatha Takes Over. She has appeared on numerous television and radio programs, including stints as TV Guide Channel's red carpet correspondent for the Academy and Grammy Awards, and guest spots on The Talk and Good Morning America. She's also the author of a memoir--It's Not Really About the Hair: The Honest Truth About Life, Love, and the Business of Beauty. In January, Tabatha was a guest educator at Matrix Destination, sharing her business insights with more than 3,000 beauty professionals from around the world.
"We're thrilled that Tabatha has joined our team," comments Schiraldi. "We're always seeking means and experts that can help our Matrix community achieve their goals and dreams. With a beauty and business extraordinaire like Tabatha, whose roots are firmly planted in the professional salon community, we have an incredible resource for growth."
MATRIX, the leading professional haircare and hair color company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage Advanced, Biolage Cleansing Conditioner, Biolage ExquisiteOil, Biolage Styling, COLORGRAPHICS, COLORINSIDER, ColorSync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and hair color inspiration as well as MATRIX trends and tips! Professionals visit www.matrix.com/professional for techniques, formulas, salon resources and much more! To connect and chat with MATRIX go to http://www.facebook.com/matrix; http://www.instagram.com/matrixusa; http://www.youtube.com/matrix; http://www.twitter.com/matrixfamily; http://www.pinterest.com/matrixfamily Visit StyleSeat.com/Matrixto book an appointment or buy authentic Matrix products from your local salon.