CHARLOTTE N.C., March 27, 2014 /PRNewswire/ -- Beanstalk Data announced today that they will be partnering their CRM Marketing Master system with Charlotte-based up-and-comer NexTable, a SaaS reservation and table management platform for full service brands.
Now that's an appetizing combination for restaurant brands to increase customer engagement.
Already ranked #1 on Google search engines for B2C CRMs and described as a "game changer" by marketing professionals in the restaurant industry space, Beanstalk Data's SaaS platform, CRM Marketing Master, allows brands to merge all their existing CRM software and silos of customer data into one user-friendly database where brands can segment, launch targeted campaigns, and analyze results in real time.
Charlotte neighbor NexTable, compliments the CRM Marketing Master platform with a rapidly-growing and highly-touted SaaS reservation and table management system that can be operated from an iPad.
Founded only in 2011 and designed in part by restaurateur Phong Luong, this intuitive OpenTable competitor is already booking brands thanks in no small part to its iPad flexibility. There is no need for a hostess to return to a clunky PC. The software ensures a better customer experience in terms of bookings and wait times, and equally ensures better marketing data for the brand because it systemically captures phone and/or email, as well as behavioral information such as frequency of visits, number in party, turnover times, birthday reservations, etc.
Beanstalk Data CEO Scott Nowokunski commented, "NexTable custom-fits with our platform and the benefit to full-service restaurant brands is obvious: they will be able to trigger the most accurate, personal, targeted campaigns possible today, because they will be based on the finest data capture and segmentation platform available. A campaign directed at adult customers who routinely book for more than 5 people? Absolutely. Anniversary and birthday coupons? Definitely. Targeting people who tend to eat faster? For the win. The list is endless, and those that have our partnered systems will profit. We couldn't be more pleased to partner with Phong and the people at NexTable."
NexTable CEO Phong Luong agreed, "Beanstalk is a user friendly platform which seamlessly manages the entire marketing aspect for a company across all critical channels utilizing an 'intelligent" application of CRM and customer engagement. Effective and effortless for restaurant brands, the synergy between our products will deliver a very powerful B2C CRM/Marketing platform tailor made for the industry. Participating restaurants will improve their bottom lines by significantly increasing both repeat customers and customer engagement, producing a measurable increase in the total value of a customer over a lifetime."
Can't wait to see what's on the dessert cart. For more information contact Kathleen Hannon at (704) 425-8106 or via email at [email protected].
NexTable, headquartered in Charlotte, NC was founded by a team of passionate entrepreneurs, restaurateurs and technologists intent upon improving the restaurant experience for both restaurant owners and guests. Through a revolutionary, proprietary iPad App and Cloud-based System, NexTable provides a complete front-of-the-house technology solution to multiple problems experienced by the restaurant/hospitality industry, namely how to enhance the guest experience and improve operational efficiencies. NexTable provides advanced online restaurant reservations, intelligent table management tools and marketing solutions to allow restaurants everywhere to efficiently fill tables, manage high volume walk-in diners and administer call ahead lists.
About Beanstalk Data:
Sprouted in Charlotte, NC, Beanstalk Data designs SaaS platform, big data CRMs wrapped in real-time marketing engines for Business to Consumer (B2C) companies thereby enabling smarter and more personal relationships with customers - increasing their lifetime value. Beanstalk has rapidly grown to become a popular technology provider to QSR (Quick Service Restaurants) and Fast Casual Dining providers, including such well-known brands as Taco Bell, Frisch's Big Boy, and Pollo Tropical. Beanstalk Data is ranked #10 in Charlotte Business Journal Fast 50 and #1 in Google search engines for B2C CRM's.
SOURCE Beanstalk Data