Tabula Builds New Sales Representation Organization Driving Growth in Next Generation Telecom and Wireless Infrastructure Applications

SANTA CLARA, Calif., July 13 /PRNewswire/ -- Tabula, Inc., a privately held fabless semiconductor company and developer of the ABAX family of 3-D Programmable Logic Devices (3PLDs), today announced they have partnered with seven sales representative firms to support the Company's ABAX go to market strategy across the United States. Initially targeting North American telecom and wireless infrastructure customers, including next generation LTE and WiMAX applications, Tabula's sales representatives will leverage on average over 15 years of experience selling FPGAs. Communications equipment vendors developing solutions for next generation networks require a cost effective, flexible platform with high performance capability. Working with Tabula sales representative partners, equipment suppliers will have access to Tabula's ABAX 3PLD product family that delivers superior compute power at competitive price points. Tabula's sales partners will report to Steve Haynes, Tabula's VP of Worldwide Sales.  Mr. Haynes, the former Xilinx Senior VP Worldwide Sales, recently came out of retirement to drive Tabula's worldwide sales strategy and adoption of its ABAX family of 3-D Programmable Logic Devices (3PLDs).

"Tabula is committed to advancing the field of programmable logic with its ABAX family of 3-D Programmable Logic Devices delivering true programmability at breakthrough price points suitable for volume applications.  With the addition of Affinity Alliance, Beta Technology, Harper & Two, Focus Design Technologies, Paragon Technical, TMI, and Universal Technologies, we have a North American sales presence with the experience and breadth to effectively drive and support the ABAX 3PLD in the the customer base," said Steven Haynes, VP Worldwide Sales at Tabula. "Our ability to attract independent selling organizations of this caliber speaks to the unprecedented price/performance advantages our ABAX 3PLD is demonstrating in the field over FPGAs."

Tabula's new US-based sales representatives include:

Affinity Alliance, based in Moorestown, NJ, will be responsible for New York, New Jersey, Maryland, Delaware, and Eastern Pennsylvania. Affinity Alliance is a sales, marketing and applications consulting firm that provides early stage technology companies with a virtual sales organization to target specific customers. For more information, visit www.affinityalliancellc.com.

Beta Technology, based in Itasca, IL, will be responsible for Illinois and Wisconsin. Beta Technology is a manufacturer's representative firm with offices in Chicago and Milwaukee that represents both chip level and board level manufacturers providing the marketplace with a total system solution. For more information, visit www.betatechnology.com.

Harper & Two, based in Signal Hill, CA, will be responsible for Southern California, Southern Nevada, Arizona, and New Mexico. Harper & Two is a sales representative firm serving components and materials companies in southern California. For more information, visit www.harperandtwo.com.

Focus Design Technologies, based in Chardon, OH, will be responsible for the Michigan, Ohio, Indiana, Kentucky, and Western Pennsylvania. Focus specializes in the sale and marketing of precision, proprietary and high-performance electronic components for a limited number of manufacturers.  For more information, visit www.focusdt.com.

Paragon Technical, based in Sunnyvale, CA, will be responsible for Northern California and Northern Nevada. Paragon is a semiconductor manufacturer's representative with vast and diverse industry experience and has been awarded "Rep of the Year" from Fujitsu Microelectronics of America, Mellanox, Littelfuse, as well as individual awards from Actel, Littelfuse, Mellanox, and Numonyx.  For more information, visit www.paragont.com.

Technical Marketing Inc., based in Austin, TX, will be responsible for Texas and Oklahoma. TMI, founded in 1974, is a premier manufacturer's representative servicing the South Central U.S. and focused on high-technology semiconductor and system level solutions.  For more information, visit www.tmisales.com.

Universal Technology, Inc., based in Burlington, MA, will be responsible for the New England region. UTI specializes in high level, technical sales of components, system level products, and lab and data center solutions. For more information, please visit www.ut.com.

About Tabula
Tabula is a privately held fabless semiconductor company developing 3-D Programmable Logic Devices. Its ABAX family of 3PLDs, based on Tabula's patented Spacetime architecture, sets new density, performance, and affordability benchmarks for programmable logic, memory, and signal processing. Headquartered in Santa Clara, California, Tabula has assembled a leadership team consisting of industry veterans and successful entrepreneurs. The company is backed by top-tier investors with a long-term view toward enduring market leadership. Tabula, the Tabula logo, ABAX, the ABAX logo, Spacetime, the Spacetime logo, and other designated brands included herein are trademarks of Tabula in the United States and other countries.

SOURCE Tabula, Inc.