Taean Releases Limited Edition Facial Cream As Part of New Marketing Strategy
BEIJING, Sept. 7, 2017 /PRNewswire/ -- Taean, the new, edgy Chinese skincare brand that gets people talking, has released a limited global run of 500 units of facial cream to women who have made ground-breaking contributions in their area of expertise. Together with the facial cream, Taean will also provide customized packaging including name engraving and free trail service of future products for 3 years.
The facial cream, part of its "Road Skincare" series, has an outstanding ability to restore environmentally damaged skin, and normally retails for a price of 18,800 CNY (US$2,868).
The idea for Road Skincare comes from 16th and 17th century Dutch maritime history. First founded by female navigators from Netherlands for its ability to reverse the severe damaged skin. Road Skincare obtained favours of European royal families and became to the supreme example as skin care that renews the environment damaged skin. To address the similar environment damaged skin conditions, Taean inherited the core concept and adopted new formula to enhance the restoring performance.
Derived from precious plants and infused with rhizome extracts and high-purity vitamin C, the cream penetrates deeply to replenish moisture and restore damaged skin, renewing and energizing it to a healthy radiance. Road Cream has been formulated by the TEDA Institute of Biological Sciences and Biotechnology of Nankai University, led by Chief Formula Engineer, Huang Dan PhD, a former engineer at P&G Group.
"For last two decades, Chinese skincare companies have mostly imitated the product features and marketing strategies of international brands," said Osben, the brand director of Taean. "As more and more international brands have entered the Chinese market, these kinds of marketing strategies have begun to lose their effectiveness. To stand apart from the crowd and establish brand awareness we've devoted ourselves to innovating in the area of products, packaging design and marketing strategies. Our Road Cram giveaway is just one example of this."
To reach new affluent generation in China, Taean has designed its products so that they clearly express the brand's values. For example, Taean sells red wine whose label is emblazoned with traditional Chinese mottos for target demographic groups that express sympathy for and understanding of the social pressures that are put on young professionals in China.
In addition to the wine labels, Taean has also experimented with product designs that respond to specific social concerns such as anti-homophobia towels and its "One Centimeter Breathe" cans of fresh air from New Zealand that satirized the air quality in China, as a result, it was evaluated as "the most stylish skin care brand in China".
"We're not just selling products that are useful," Osben, said. "We're selling products that help our customers to express a positive attitude and live a better life."
To learn more about Road Cream and how to reserve a jar, please visit: http://www.taean.cn/
About Taean
Taean, a subsidiary of Guang Dong Guo Zheng Investment Company, designs and sells high-end skin care and beauty products. Its edgy product names and labels that are emblazoned with positive mottos and slogans draw attention and provoke conversations about social concerns such as pollution, the environment and homophobia.
SOURCE Taean
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