TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, Transparency

Record 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies Achieve at Least One TAG Certification

WASHINGTON, March 5, 2024 /PRNewswire/ -- TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today announced it had awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware, and transparency. In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, a 33% increase over the 23 companies that did so last year.

"Success in tackling endemic industry challenges requires a combination of commitment and innovation," said Mike Zaneis, CEO of TAG. "This year's certifications demonstrate the shared commitment of hundreds of companies to maintaining and building on the gains we have achieved, while also leading our expansion into vital new areas like transparency. By continuing to follow TAG's time-tested collaborative model to raise standards, TAG's member companies are creating a safer and more transparent supply chain."

Overall, 218 TAG certified companies earned a total of 321 seals across TAG's Certified Against Fraud, Certified Against Malware, Brand Safety Certified, and Certified for Transparency Programs in 2024. A record 69% of this year's seals were earned through independent validation in which the company's certification was confirmed through a third-party audit.

Among the companies that obtained TAG Seals for 2024 are:

A+E Networks

A360 Media

ABC

Activision Blizzard Media

Adform

Adloox

AdTheorent

AdView

Amazon Advertising LLC

Amazon Services LLC

amnet

Aniview

Annalect

Anura Solutions LLC

Appier

Audacy

Audience Store

Auto Trader Limited

Bauer Media

BBTV

BeachFront Media

Bell Media

Bidstack

Blavity

Blis Media

Boltive

BounceX (Wunderkind)

Cadent

Captify

carat

CBC d/b/a CBC Radio-Canada

CMI Media Group

Conde Nast

Connatix

Core

Corus Entertainment Inc.

CPMStar

Crimtan

Criteo

Dailymotion Advertising Inc.

Dealer.com

Decoded Advertising

Dentsu Aegis Network

Digital Turbine

DIRECTV

DoubleVerify

Encore Digital Media Ltd

Enthusiast Gaming

Entravision Communications

E-Planning.Net

Epsilon/Conversant

ESPN.com

Essence Communications Inc.

Essence Global Limited

Evening Standard

ExMarketPlace FZ

Exponential Interactive d/b/a VDX.tv

Fandom

Fifty Technology

Financial Times

Finecast

Fox Corporation

Frameplay

FreeForm

FreeWheel

GeoEdge

Global

Google

GroundTruth

GroupM

Guardian

GumGum

Havas Media

Haymarket

hellomagazine

Her Campus Media

Horizon Media

Hulu

HUMAN

Iion

Illuma

Immediate Media

ImpreMedia

INCA

Index Exchange

Infolinks

Initiative

InMobi

Insider

Integral Ad Science

iONE Digital

IPG Mediabrands

IPONWEB Holding Ltd d/b/a BidSwitch

ITN Digital

JD.com

John Ayling & Associates

Jun Group

Kelly Scott Madison

Kinesso

King.com Ltd.

KNOREX

Kroger

Leaf Group

LiveScore

LoopMe

m/SIX

MadHive Inc.

MAGNA GLOBAL

Magnite

Mail Metro Media

Mantis

Marvel

Match Media Group

Matterkind

Media.net

MediaCom

MediaCom North

Mediavine

Merkle

Meta

MGID

Miaozhen Systems

Mindshare

MiQ

MobileFuse, LLC

Mobsta Inc

Moloco

MRC Media LLC/Valence Media Group

Nano Interactive GmbH

National Geographic

Nativo

NBCUniversal

Neo Media World

News Corp UK & Ireland Limited

Newsweek Publishing LLC

OctaveAudio

Octillion Media

ogury

Omnicom Media Group

Omnicom Media Group Ireland

OpenX

Opera Ads DSP

Oracle Advertising

Orangeclickmedia

Outbrain Inc.

Penske Media Corporation

Pinterest

Pixalate

Playwire LLC

POKKT

Precise TV

Premion

primis

ProData Media Group

Protected Media

Publicis Groupe/MMS USA Holdings

PubMatic

Quantcast

Rainbow Media Holdings LLC

Raptive (CMI Marketing Inc.)

Reach

Reprise Digital

Revry

Rezonence

Roku DX Holdings, Inc.

RTB House

RTBAsia

Samsung Ads

Scoota

Sharethrough Inc.

SHE MEDIA LLC

Sky

Spectrum Reach

Sovrn

Spotify

Stagwell Global "MDC -Assembly"

SXM Media

Taboola

Teads

Tegna

Telegraph Media Group Limited

The 7Stars

The E.W. Scripps Company

The Irish Times

The Media Trust (TMT)

The Trade Desk

The Walt Disney Company

The Weather Company, an IBM Business

TikTok

Tremor Video

TripAdvisor

TripleLift

Twitch

Undertone

Universal McCann Worldwide

Unruly

Venatus

Vericast Corp

Vevo

Viant

vidazoo Ltd.

VRTCAL Markets, Inc

Walk in Media

Walmart, Inc.

Warner Media, LLC

Wavemaker Global

WHITE BULLET LIMITED

Xandr

Xaxis

Yahoo

"TAG Platinum Status is our highest recognition for companies that have adopted rigorous standards to protect their partners and the industry across at least three of TAG's program areas," said Todd Miller, VP Policy and Compliance at TAG. "The record number of companies achieving Platinum Status this year shows how TAG members are increasingly appreciating the importance of TAG's interlocking programs to protect their partners and customers from the broad range of supply chain threats they face."

More information regarding certified companies is available by searching company name or each company's unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation.

Additional information about TAG's programs and the application process for TAG Registration and TAG's seal programs are available at www.tagtoday.net. 

About the Trustworthy Accountability Group
TAG (Trustworthy Accountability Group) is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG's seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and increasing transparency. TAG's 700+ member companies include the world's largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.

Media contact:
Andrew Weinstein
[email protected]
202-667-4967

SOURCE TAG (Trustworthy Accountability Group)