Taggers Take Over Internet Week

Digital Graffiti Wall Makes Its Big Debut

Jun 09, 2010, 10:03 ET from 360Brandvision

NEW YORK, June 9 /PRNewswire/ -- New York may be reclaiming its title as a graffiti capital.  But instead of subway cars and alley walls, tagging has gone digital.

YrWall, an interactive digital graffiti wall, http://vimeo.com/10878138, makes its North American debut as one of the coolest new technologies Internet Week (June 7-14) attendees can demo at the festival's digital playground.

The 9'x6' wall lets users create graffiti using a modified spray paint can that 'sprays' infra red light, which is tracked by a computer vision system as it moves across the screen.  

The digital paint appears wherever the can is sprayed, just like spraying paint on a real wall.

In addition to a wide palette of paint colors, users can create unique digital graffiti art with features such as animated stars, swirls, drip effect paint and a variety of stencils.

Green Day and Fall Out Boy's Pete Wentz were some of the first taggers to use the interactive digital graffiti wall at the November MTV European Music Awards 2009 in Berlin.

YrWall, http://vimeo.com/10878138, was created by the British company Lumacoustics and is being distributed in the United States by Las Vegas-based 360Brandvision.

Lumacoustics is a creative company researching, designing and building interactive and engaging visual experiences. The company provides services to digital, experiential and event agencies to give customers an unforgettable, immersive and interactive experience.

360Brandvision, www.360brandvision.com, creates and develops innovative visual platforms for diverse applications to convey messages to audiences in every possible entertainment and business arena.

SOURCE 360Brandvision