TagMan Brings Data Visualisation to Markafoni's Fashion Business

LONDON and NEW YORK, October 28, 2013 /PRNewswire/ --

TagMan, the leading global Tag Management System, Marketing Data, and Marketing Attribution provider has today announced the addition of Markafoni, Turkey's largest online fashion retailer, to its growing list of leading global clients.

Working with high profile brands including Fred Perry, Nine West, Replay, Diesel, Marks & Spencer, Gap, Lacoste, Camper and United Colours of Benetton, Markafoni's campaigns are key to driving sales for end of line stock items, offering discounts of up to 90% on some of the most recognisable names in fashion.

Markafoni is one of the first companies to leverage TagMan's strategic partnership with myThings, which was announced in August 2013. Using TagMan's Visual Insights Suite to access best-in-class data and agnostic attribution reporting, Markafoni will gain full transparency into the impact that different touch points along the customer journey have on the customers' final purchase. By analysing the effects of advertising channels such as display, search, email and social media, Markafoni will be able to maximise marketing performance and quickly generate the best return on investment.

Hakkı Arıkan, Marketing Director at Markafoni said: 'As a business, we are constantly looking for ways to streamline and optimise our marketing practices. Working with TagMan is an excellent step forward for our fast expanding business. Using TagMan's data visualisation product, VIS will allow us to become even more agile and crucially, act upon the insights it delivers. We look forward to further enhancing our brands' user experience by overlaying more marketing data, and becoming even more targeted in our approach."

Özberk Ölçer, Performance Marketing Director, from Markafoni's media agency, SEM, said: "In the fast-paced world of online retail, efficiency is crucial when it comes to software integration. TagMan's fast and effective implementation enabled us to go live in a matter of days. The data and functionality afforded to us by their Marketing Data Platform has given us unparalleled insights into our client campaigns. We are also extremely pleased to take advantage of TagMan's partnership with myThings on behalf of Markafoni and look forward to some excellent results to come."

"Our fast growing partnerships programme has proved a great move for TagMan as a business," said Steve Murphy, Director of Strategic Partnerships at TagMan. "We're now integrating with businesses worldwide who are experiencing issues with other service providers. TagMan is able to solve their challenges efficiently with noticeable results for our clients' marketing campaigns and we're committed to providing a hands-on, tailored service that we know they appreciate and benefit from consistently.

About TagMan

TagMan is a leading global Tag Management System (TMS,) Marketing Data, and Marketing Attribution provider. Since 2007, e-commerce professionals and digital marketers have relied on TagMan to improve website performance and to take control of marketing tags. TagMan introduced the next generation of TMS in 2013 launching the industry's first Marketing Data Platform (MDP,) providing access to TagMan's marketing data layer collected in real-time and unified by tags. Marketers can now visualize the customer journey and path to purchase with marketing analytics dashboards to reveal the true impact of advertising spend and drive revenue through tag powered data. More than 350 enterprise websites across all major industries make TagMan their go-to partner including clients like Vodafone, Travelocity, John Lewis, Virgin Atlantic, Air New Zealand, Debenhams, DIRECTV, TiVo, and Tesco Mobile. Find out more at http://www.tagman.com.

About Markafoni

markafoni.com, the pioneering and leading private shopping site of Turkey, offers appealing discounts up to 90% in outstanding brands of accessories, cosmetics, decoration, and clothing. markafoni.com has 6 million users and sells more than 800,000 products in a month. Markafoni's 25 thousand square meter logistic center has a sending capacity of 70,000 packages per day and storage capacity of 2 million products. markafoni.com, collaborating with 1200 fashion brands, is also known to bring well-known international brands to Turkey.

https://www.markafoni.com/

For more information please contact:
Joanna Franklin
Propeller PR
+44-(0)20-3301-5359
[email protected]

SOURCE TagMan