Tailio Cracks the Cat Health Monitoring Market with Big Kickstarter Success

SAN DIEGO, November 18, 2014 /PRNewswire/ --

Pet Wireless roars past $60k funding in just four days, with crowdfunding goal beaten in eight hours 

Pet Wireless, the team behind Tailio, the world's first mobile app and Wi-Fi enabled device that turns a cat's litter box into a smart monitoring system, are thrilled to announce that they have doubled their Kickstarter goal, raising $60k in just 4 days. Pet Wireless reached their funding goal of $30k in only eight hours.

https://www.kickstarter.com/projects/2120447837/tailio-the-first-smart-health-monitor-for-cats

Tailio has resonated with cat lovers around the globe, keen to get their paws on the latest in pet health monitoring technology. The device sits neatly under a cat's litter box, and allows an owner to receive alerts and information on their cat's well-being via a smartphone app.  Its unique, non-invasive design allows the owner access to their cat's details without discomfort to the cat, or requiring the cat to keep still for weighing.  The monitoring process is natural and unobtrusive and enables pet families to stay closer to their cats from anywhere.

"We are profoundly grateful for the wonderful Kickstarter community for allowing Tailio to achieve funding in such a short space of time," said Pet Wireless founder Alex Treiner. "We want to give back to the community, so today we're announcing new funding stretch goals that will enable us to enhance Tailio with additional options and features if reached by the end of our campaign."

The stretch goals for Tailio are set at $100k and $150k, and promise more color options for the device, and a new feature in the mobile app. The Tailio device is currently slated to ship in a neutral white color, but upon reaching $150k in funding, the device will also be made available in additional colors that the Kickstarter community will help select. In addition, backers will receive a new feature in the mobile app that enables them to find local veterinary services based on their location if the project hits $150k.

"When a health issue arises, getting your cat proper medical care as soon as possible is critical to the outcome," said Dr. Mark Goldstein, DVM and former President of the San Diego Human Society. "A common urgent care crisis for cats is an urinary blockage, which can become life threatening in males in just 24-48 hours. Tailio will not only help owners to detect early signs of health issues such as feline lower urinary tract disease, but with the new feature to find local vet services, will also help owners quickly know where to take their cat for medical care."

Tailio collects data on a cat's litter box visits and behavior, their weight and waste, and creates a 'Pawprint', an individual profile of physiology and behavior that is unique to each cat, even in multiple cat homes. The Pawprint serves as a baseline for Tailio, so it can analyze regular patterns and notify owners if something is out of the ordinary. Pet Wireless worked with veterinarians to create a solution that would enable cat owners to be made aware of early signs of health issues and help with the care of their cats.

Treiner also commented, "As someone who learned of their cat's illness too late, it's comforting to know that others recognize the importance of being able to identify problems with their pet early on. The response to Tailio has been amazing, and being able to bring a product to market that we know will be of great benefit to pet families is a wonderful feeling, and we hope this news will continue to be shared among friends and family!"

Tailio is still available to back on Kickstarter, with early bird pledge levels starting at $99.

Editor's notes: 

For more information, please visit the Pet Wireless web page here.

About Pet Wireless: 

Pet Wireless is a start-up based in San Diego, CA. Dedicated to using technology to improve the lives of pets and their families, Pet Wireless develops pet health monitoring solutions that enable pet owners to make informed decisions about their pets' care.

SOURCE Pet Wireless