TailoredMail Introduces EmailApptimizer: Turns Email Marketing Campaigns into Instant Mobile Touch-Screen Applications

BELLEVUE, Wash., Oct. 23, 2012 /PRNewswire/ -- TailoredMail, the leader in mobile-optimized email marketing and lead-automation, today announced its new Version 6.0 with EmailApptimizer, an offering which turns emails, landing pages and microsites into instant mobile touch-screen applications. The solution dramatically improves engagement-rates by up to 50 percent, with virtually no additional effort on the marketer's part.

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With smartphone and tablet purchases exploding, consumers are reading more of their emails on these devices. In a study of more than 150 million emails over a 12-month period, TailoredMail found the percent of emails being viewed on a mobile device represented 39 percent of the total  – almost double that of a year ago. However, mobile click-through rates represented only 12 percent of total - primarily due to poorly-designed/rendered emails and landing pages.

Marketers typically design email marketing campaigns for a desktop environment - however, these non-mobile friendly emails simply aren't readable on a smartphone – and are frequently ignored. Additionally, links in the email often direct the recipient to a non-mobile-ready web page. The reality is this - the vast majority of businesses do not yet have a mobile-friendly company website or marketing landing-pages to support these campaigns, and internal know-how and expertise are hard to find.

EmailApptimizer solves this by taking content designed for the desktop, and automatically converting it to an instant touch-screen mobile application – complete with detailed tracking analytics. It also provides the ability to create stand-alone mobile micro-sites, or entire company websites. Features include support of touch gestures, navigation menus, profile forms, Google mapping, interactive polls, click-to-call, offline viewing, image galleries, archives, video, and save-to-home-screen functionality.

"It's slick," said Doug Strohm, president of Tudor Games – a leading maker of hands-on sports games. "The first email we send looks great on both desktop PCs and mobile devices. When a customer clicks a link, the newsletter instantly turns into an interactive mobile app full of rich content. Customers engage with it much like any other mobile application they're already familiar with. The  tracking and analytics allow us to identify the interests of our customers, and begin great conversational interactions with each subsequent touch."

"We saw this sea-of-change coming over a year ago, and set out to eliminate this challenge and cost to marketers," said Matt Highsmith, CEO of TailoredMail. "EmailApptimizer automatically detects the mobile device, and instantly turns the email and landing-pages into an interactive touch-screen experience. Mobile campaign deployment is instantaneous, and engagement rates quickly rise."

With TailoredMail's EmailApptimizer, website tracking, lead scoring, drip-and-trigger tools, CRM integration, and sales-team analytics, businesses can now create nurturing campaigns with significantly improved response rates for prospects on mobile devices. TailoredMail's marketing-automation functionality was at the core of a recent 2012 Stevie Award and ClickZ Connected Marketing Award, enabling marketers to dynamically match content to different customer types.

About TailoredMail
Created in 1997, TailoredMail is a cloud-based email, mobile and social marketing automation platform - the first to turn email campaigns, landing-pages and microsites into interactive touch-screen mobile applications for smartphone and tablet environments.  Using TailoredMail, organizations worldwide can more strategically communicate with subscribers, prospects and customers, along with tracking their behavior to deliver a much more personalized experience on any device—a must in today's economic climate.

Contact:
Forrest Carman
[email protected] 
1-206-859-3118
@TailoredMail

SOURCE TailoredMail